Tag Archives: marketing

Ice-Cream and Fab Lolly Sign Designs

I’ve created some garden sign designs of ice-cream and ice lolly nostalgic summertime themes.

Ice-Cream painted sign. The wonderful, iconic 99 ice-cream, here in a tasty wafer cone, with chocolate at the end. 😋 Poster design to enhance the garden shed.
Adding some fun summer icons.

The second design, with the same colour palette, again in acrylic paints was themed on the Fab ice lolly.

Nice weather meant it was possible to get outside and paint.

Have a Fab day! Fab ice lolly themed poster art. Enjoyed painting this piece. Please scroll sideways to see the work.
Research was fun, and tasty 😋. The fab lolly is a product which is still going strong after more than 50 years!

Here is a related post…

Hot Days Eating Cool Ice-Cream

Here are my latest posts.

Thanks for being here. Please take a look at the work. You might want to check out my portfolio or might have an need for a bespoke artwork.

Bye for now.

Kim

H in the Ski A-Z Book

Here’s the latest instalment in the Ski A-Z Glossary book I am presently working on…

H is for Hot Chocolate, a delicious comfort for snow lovers if all ages on a cold day, Warming up with a cup of hot chocolate in a mountain hut, with a log fire crackling, is a treat that revives the spirit for the skiing ahead.

H is also for Hot Tub. Warming the muscles at the end of the day in a hot tub is a soothing way to relax. These can often be found in a hotel spa, but a warm bath with salts can be as effective, although less sociable.

I’ve combined the two to create this fun Hot Choc Hot Tub illustration.

H is for Helmet – an essential piece of ski kit especially for skiing fast and when venturing off the marked pistes. Ski helmets are warm and cosy, sometimes too warm, so those with air vents which can be open or closed are a helpful solution.

H is also for Heli-Skiing, when a helicopter drops you off on a remote peak and you ski on slopes that would otherwise be inaccessible. I previously shared an account of heli-skiing in Russia. This travel memoir will appear in the ‘H’ pages in the Ski A-Z book. Here is the link if you’ve not seen it.

Heli-Skiing Travel Memoir

Editorial Illustration

Next up will be ‘I’ – so watch this space and Follow, if you’re not already doing so to see the new book content as it is created.

Thanks for being here. These are links to the previous ski artworks and content…

Apres-Ski Illustration

Technical Ski Illustrations

A-Z of Ski – E for Exhilaration

Thanks for being here. Please Like and Share so more people can enjoy the work.

If you need bespoke illustrations for your project you can contact my by emailing inspirebykim@outlook.com

Here are my most recent posts…

I hope you enjoy seeing the work. I’m making new art all the time so watch this space.

Bye for now

Ski A-Z – F for Flying, Freedom and Flow…

The latest instalment of my Ski A-Z for the letter ‘F’

There is flow and freedom in skiing which can feel like you’re flying. I love it when gliding along on skis on the mountain tops can feel like flying. Often birds can be seen flying in the valleys below.

I wanted to capture this feeling in this artwork. A sunny day is a must to conjure this magic feeling.

I feel this sensation of flight most in Les 3 Vallees above St Martin de Belleville and Meribel, when heading in the direction of Val Thorens.

The feeling of flying got me thinking about how Olympian Eddie ‘The Eagle’ Edwards must be the British person who has most experienced a feeling of flying on skis. Unusually Eddie, originally a downhill racer, first ski jumped as an adult. In a feat of courage and resolve he created a new British ski jumping record of 73.5 metres, the equivalent of jumping over 6 double decker buses.

I contacted Eddie (his given name is Michael), now inspiring people as a motivational speaker. I asked him about how skiing can feel like flying.

Eddie Edwards, said, “To fly……. is to be free!!”

I wanted to create an illustration which captured the freedom of flight mentioned in Eddie’s quote, along with the joy he demonstrated to the crowds after his Olympic ski jumps.

I don’t usually have a person in mind when painting faces for the Ski A-Z characters, I’m more trying to demonstrate joy and emotion in the expressions of the skiers.

A big thank you to Eddie for the quote, and the inspiration for the illustration.

Finally here’s a very short animation of the Fly, Freedom, Flow painting with a delicate ethereal stitched wing, to bridge between reality and imagination.

So, next up is the letter ‘G’ watch this space and follow to be sure to see the new work as it’s created.

Many people missed out on skiing this winter or had their seasons cut short. I hope that my artworks can give a positive vibe, to spark feel good memories.

If you’ve not seen the previous ski illustrations I’ve been working on you can see them at these links.

Technical Ski Illustrations

Ski A-Z ‘E’ for Extreme, Enjoy and Exhilaration

My favourite – Apres-Ski Illustration

Heli-Skiing in Russia – Illustrated Travel Memoir

Ski Illustrations

A-Z Ski Glossary

Here are my latest posts…

Thanks so much for being here. Please ‘Like’ if you do, and share with others who’ll also enjoy.

Many thanks

Kim

Ski A-Z ‘E’ for Extreme, Enjoy and Exhilaration…

I wasn’t sure as to whether there is relevance to continuing on with my ski A-Z project in the present global climate. But time is spent in lockdown should be time made better by finding the joy, and I get a lot of joy from making this work, and so I found that it felt best to continue. There’s a lot of people who enjoy skiing and mountain sports and so maybe share in the work can share some joy too.

If you’ve not seen my artworks for the letters from A to D then check out the links at the bottom of this blog post to catch up there.

Next up is the letter ‘E’ there are a lot of words that came to mind for E and I have incorporated this into a large artwork which illustrates some of my favourite ski feelings.

These are:

Enjoyment of the soaring peaks and stunning views of the mountain environment.

Exhilaration of skiing strong and fast, putting myself against the challenge of the mountain slopes. I always enjoyed giant slalom, over slalom courses, when we were ski racing.

Experiences – Skiing is a great switch off as it’s so engrossing physically and mentally that it’s hard to think of anything else meaning it’s a magic kind of mountain meditation.

One of the ways I love to experience and soak up the mountain atmosphere is to get off the piste and find somewhere to just sit, and be in an entirely natural environment, ideally with a semmel sandwich and a refreshing drink. To sit awhile and take it all in. For the non skiers, if you can get your skis into the snow you can use your ski poles between them to make a seat. Alternatively you can sit on the snow, ideally on a rucksack or plastic bag to avoid getting a soggy ski pants.

Extreme skiing needs you to have your wits about you and is so satisfying when you look back up a slope that you’ve achieved. Often having experienced a range of emotions on the way from doubt and fear to joy and euphoria.

My most extreme ski experience was Heli-skiing in the Caucasus mountains of Russia and Georgia. I illustrated an account of this trip which you can read and see at this link.

Here are the links to the Ski A-Z work already created…

Apres-Ski Illustration

A-Z of Ski Glossary

Technical Ski Illustrations

Watch this space for the ski paintings for the letter F…

Thanks so much for being here. If you’ve enjoyed this post please like it and if you know someone who’d enjoy it please share it with them. Let’s spread the joy of skiing.

Kim

West Side Story Poster Design

My submission for the West Side Story poster design brief for #makeartthatsells. Theatre production poster for West Side Story on Broadway, NYC.

Work in progress Letters cut from striking papers I’d painted.

I added dancer shapes cut from paper and, a compass point, then wrote text in Procreate app to complete the design.

Experimenting with bold textured lettering creating using Dr P..H, Martin Liquid Watercolours

You might want to check out Make Art That Sells from Lila Rogers Studio.

Thanks for being here. Come back soon and see my new work.

Kim

Illustration and Animation Solutions

Illustration is a great alternative for marketing campaigns, where filming isn’t presently possible due to social distancing. Get in touch to discuss your marketing/ campaign requirements.

Find out more at this link

When resuming business operations striking visuals will be key to getting cut through to reach your customers and intended audience.

I bring PR skills and experience into illustration and design to create on message visual content.

visualcontent #advertisingcampaign #marketingvisuals #prvisuals #illustration #illustrator #artwork #marketing #pr #advertising

Ski Illustrations

I have skied since I was 5 years old, thanks to our local council taking the bold steps to build one of the first artificial ski slopes in Britain.

I decided to illustrate a subject matter that I know well and began painting ski equipment, there is a lot needed for a day on the snow.

I’ve been working on a number of ski icons as part of this project. Here’s are the pieces so far throughout this email…

The ski slope was our playground. We trained there, made friends, raced, jumped, fell, got up and enjoyed skiing in all weather from baking heat through drenching rain to the delight of freshly fallen snow.

Often travelling with friends and the local ski club we travelled to the Alps for the added magic of real mountain skiing.

More to come on this project as I’ll bring these elements into compositions for editorial illustrations and marketing campaign visuals. So follow my blog to see the development of this work.

I have been busy painting skiers, ski lifts, and most recently I started to paint some of the additional snow based activities such as snowmobiling.

One of my favourite pieces in the project so far is this Parascending painting.

I’ve found an ease to this work, knowing the subject matter and working from experience. I love these watercolour paints, they’re lush hues and a delight to create with.

If you’d like unique, eye catching visuals for your marketing campaign, editorial or activity you can email me at inspirebykim@outlook.com

Thanks for being here.

Here’s related work…

Heli-skiing in Russia – Illustrated travel memoir

On Brand Illustration

Best 9s of 2019

Christmas Commercial Illustrations

Tennis Club Promotional Work Highlights

It’s been a productive January with ski illustrations and two sewn projects.

I’d love to know what you think of this work so please Like if you do and comment below. I’m keen to reach people who will enjoy my work, so if you’ve a friend or colleague that springs to mind please share this post with them.

Regular updates on my Instagram feed…

https://www.instagram.com/inspirebykim/

Thanks folks 😊⛷

#ski #illustrator #marketingcampaign #socialmediavisuals #editoialillustation



On Brand Illustration

Following on from the two festive illustrations for K Steels (below) I created a third on brand illustration. Each illustration was designed to reinforce the brand service values, delivery messages and the product range.

The new illustration was to reinforce the precision cutting service offered for steel, using a play on words of how New Year’s Resolutions are often stated as cutting out vices such as drinking or smoking.

The illustration uses a main photographic image with digital illustrations adding a resolution list, a warehouse operative, branding – both on the saw and on the steel, and a ‘text message’ style box to anchor the meaning and allow the viewer to quickly read the content.

The visual was created in a square format making it suitable for use on social media.

Secondly, in order to attract attention and increase stand out on social media, a GIF with light flares on the steel cutting blade and the text box being revealed.

So here’s to 2020. I don’t so much have resolutions but I do have exciting intentions for the year which will be revealed as they evolve and are created. Watch this space to see more and to follow the work progressing.

Thank you to K Steels for their illustration briefs. These are great opportunities to work with live briefs, which pushes my work forwards and helps to develop my evolving process.

Here are some recommendations for my illustration work…

Tennis Club event poster/social media visual

Instructional illustration sheet for Bali Parasol

Find out more about how I can help your business or project here…

Creative Solutions, Visual Content and Illustration

If you have a need for visual content or an illustration to promote your brand and key messages, please email me at inspirebykim@outlook.com

Thanks so much for reading, please Like this post if you do, the feedback really helps.

These are posts that relate to this work…

Christmas Commercial Illustrations

Ski Illustrations

Best 9s of 2019

Bali Parasol – Instructional Illustration Work

Breakfast Cereal Design Concept

Tennis Club Promotional Work Highlights

Brand Art and Infographic – Steel Company

Thanks so much and here’s to a great 2020!

Thanks to much. Have a great year.

Kim

Christmas Commercial Illustrations

I’ve been busy working on these bespoke Christmas illustrations. It was important that the illustrations were on brand and in line with the style of the company logo, website and social media channels.

I created two commercial illustrations in line with the brief for K Steels to use on social media. The illustrations reinforce key product lines and service messages.

 

IMG_0286
Santa wished that K Steels would do all of his deliveries…

IMG_0297
When a test flight went wrong Santa knew he could rely on K Steels

The illustrations included photographic elements, cut paper and digital art using the K Steels brand colour palette.

Hoping that you and yours have a truly wonderful Christmas.

For more information about bespoke communications solutions for your business or organisation visit the following link:

Please Like my post if you do, and share with organisations who would like am on brand illustration. Thank you so much.

Creative Solutions, Visual Content and Illustration

Related projects:

Happy Christmas Illustration

Brand Art – Steel Company

Tennis Club Promotional Work Highlights

Bali Parasol – Instructional Illustration Work

Football Commissioned Artwork

Tennis Club Promotional Work Highlights

Reflecting on a great tennis season.

Michael Mason, Chairman of Ridgeway Tennis Club, said, “Our membership numbers have increased this year which is good news and is mainly due to the two Open Mornings we held. Subscriptions were up on the previous year.  

“The publicity for both of these Open Mornings differed from our previous publicity drives in that much more use of social media was made and for this we have Kim to thank for both her creative abilities in producing some eye-catching posts on Facebook etc. as well as A4 posters to put up around the area, so I thank her very much for that and the time she has spent doing the publicity. It has made a real difference.   I hope that the new members enjoyed their first summer of tennis.”

Here are the highlights including social media visual content, promotional communications and posters.

The objectives may were to attract new members and to improve existing member communication and engagement. A new Facebook page, a members’ Facebook group and sharing visual promotional content on local community Facebook pages achieved the objectives.

“I have no hesitation in recommending Kim for her promotional work involving Ridgeway Tennis Club. The social media presence and membership involvement has increased by a significant margin.
Very impressive.” Alan Firth, Ridgeway Tennis Club.

Identifying the club’s key messages at the outset of the work, setting a limited colour palette and visual identity for the clubs poster sites and Facebook page established a brand identity, atmosphere and clear top line information for the public, new and established members.

Event promotion through Facebook, Twitter and Instagram, using still content and gifs increased local awareness of the club and boosted attendance, adding value for members and bringing new income through the additional membership fees – which allow the club to offer tennis coaching to children in the local community at accessible prices.

Courtside poster sites were fully utilised with posters stating the club’s membership benefits, timetable, coaching programme and key events. Maintained and updated through the season.

Member testimonials with creative photography were used to support the club’s key messages.

Get in touch for creative solutions for your project, business or organisation inspirebykim@outlook.com

See more about this work…

Tennis Club Promotion Part Two

Tennis Club Illustration and Design Work

See more commercial illustration work here.