Tag Archives: marketing

Tennis Club Promotional Work Highlights

Reflecting on a great tennis season.

Here are the highlights including social media visual content, promotional communications and posters.

The objectives may were to attract new members and to improve existing member communication and engagement. A new Facebook page, a members’ Facebook group and sharing visual promotional content on local community Facebook pages achieved the objectives.

“I have no hesitation in recommending Kim for her promotional work involving Ridgeway Tennis Club. The social media presence and membership involvement has increased by a significant margin.
Very impressive.” Alan Firth, Ridgeway Tennis Club.

Identifying the club’s key messages at the outset of the work, setting a limited colour palette and visual identity for the clubs poster sites and Facebook page established a brand identity, atmosphere and clear top line information for the public, new and established members.

Event promotion through Facebook, Twitter and Instagram, using still content and gifs increased local awareness of the club and boosted attendance, adding value for members and bringing new income through the additional membership fees – which allow the club to offer tennis coaching to children in the local community at accessible prices.

 

Courtside poster sites were fully utilised with posters stating the club’s membership benefits, timetable, coaching programme and key events. Maintained and updated through the season.

Member testimonials with creative photography were used to support the club’s key messages.

Get in touch for creative solutions for your project, business or organisation inspirebykim@outlook.com

See more about this work…

Tennis Club Promotion Part Two

Tennis Club Illustration and Design Work

See more commercial illustration work here.

Brand Art – Steel Company

Using my marketing and PR background I’ve been working on communications and brand work for Lancashire and Yorkshire based Steel Stockholders K Steels.

Keen to increase awareness and attract new customers and communicate with existing customers I assisted with liaison for a brand new website and new logos, created with Alpha State and US2DESIGN respectively.

I shot and edited two short videos to illustrate the business succinctly.

K Steels Video

Then using photography, hand drawn and digitally created methods I illustrated key facts of the business. Creating an Infographic for use in social media.

Here are the two Infographic versions – one for each of the warehouse sites.

I then made the infographic into an infographic video, to demonstrate the key aspects of the business in less than 1 minute. Click on the above link to watch it on YouTube.

The work is part of activity to celebrate two landmark anniversaries, 40 years at the K Steels Lancashire warehouse and 30 years of The warehouse of K Steels Yorkshire. Here are the commemorative icons that I created.

image 363

image 382-1

The following creative is an image to accompany Facebook posts about special offers.

image 358

This format and the images and logo were then used for the new stock guide book design.

IMG_2491

If you’d like help with brand, marketing, PR or illustration ideas for your business or service you can contact me at inspirebykim@outlook.com

Here are links to related work. Thanks for viewing.

Bali Parasol – Instructional Illustration Work

Tennis Club Promotional Work Highlights

Bell Pepper Allergy Campaign

Sheffield Flag & Souvenir