Tag Archives: Inspire By Kim

Breakfast Cereal Design Concept

Great days start with great mornings so I wanted to create a positive, inspiring breakfast cereal in response to the brief: Create a fun sized design concept and packaging for a new cereal product.

I wanted to inspire and uplift women through a positive, confident image of a female pilot. She already has three stripes so she’s doing well; metaphorically and literally she is flying high.

Here are my rough drawings whilst brainstorming ideas for the box creative…

Pilot eating breakfast, sketch
My favourite concept from all the ideas (below)

The character was further inspired by the aviation PR work I’ve been busy enjoying in recent weeks, thanks to my client in Florida.

Female pilot

I thought that aeroplane shaped breakfast cereal would be fun and novel. This idea was warmly received in consumer testing, with enthusiastic feedback.

I later added the fruit, and additional cereal aircraft, into the bowl for the final iteration.

Once I had the character idea I felt the breakfast cereal design concept formed around her.

In order to create the entire packaging concept it was necessary to define the target market, and what would appeal to them, to decide the ingredients, flavours, also to create a cereal brand, logo and product name.

I had all this in mind when choosing the colour palette of gold, red wine and cobalt blue. These were colours I could use throughout to represent the morning sun, and the colourful sunrise sky.

I chose ‘Inspired Mornings’ for the cereal company brand, and after painting a sun in watercolours I recreated the round window effect of my ‘Inspire by Kim’ logo and added the new brand name.

Nutrition and natural ingredients are key to wellbeing, which is fuel for a positive frame of mind, so I wanted the flavours and sweetness to be natural, therefore I chose fruit flavours on a Tropical theme, This flavour choice was to evoke the idea that the pilot is flying to a tropical island destination.

Travel, new experiences and the relaxation enjoyed on holiday/ vacation are fundamental to enjoyment of life, so by bringing flavours that are associated with holidays into the cereal concept the consumer would start the day enjoying a breakfast that the brain can associate with positive, pleasant experiences and help the person benefit from the associated holiday feelgood factor.

Watercolour painted pineapple, oranges and coconut
Watercolour painted pineapple, oranges and coconut

By illustrating the ingredients it was possible to give the consumer quick visual references and these were to denote the fresh, healthy, natural qualities of the product and brand values.

The reverse side of the cereal box was a great fun opportunity to further inspire the consumer and providing positive affirmations to start the day, in the form of a circular word search.

The wordsearch was placed over the watercolour sun using my favourite digital application of present, Procreate.

I created a template to fit the sizes in the brief, 4×3 inches, and arranged the completed panels within this.

The cereal box design before assembly
The cereal box design before assembly

This was the completed concept.

I was delighted that as I completed the design I saw the Virgin Atlantic campaign to inspire young women with a day of activity using the hasttag #seeherfly Wonderful that this timing coincided with my design.

Have a flying start to a great day. 🛫

Here’s my recent work along similar lines…

Bali Parasol – Instructional Illustration Work

Tennis Club Promotional Work Highlights

Bottle Brand Design

Brand Art – Steel Company

Get in touch for inspiring communications for your project.

Inktober 2019

#Inktober2019 – an ink drawing a day for the month of October. Relieved to have completed the task. Here are my pieces. Copyright Kim.

#inktober #draw #creativechallenge #illustration #illustrator #sheffieldillustrators #lancashireartist #creativesolutions #visualcontent #conceptualillustration

Thanks all. Wanted to record this work here. It was a lot of work but I’m pleased with the progress and learned from process.

For illustrations for your product or service see this page and email me at inspirebykim@outlook.com

Inktober 2019 – Week 1

Inktober – Week 2

Inktober Week 3

Inktober Week 4 Drawings

Inktober Week 4 Drawings

My favourite #Inktober2019 work

I’m pleased to have made it through to the fourth and final week of #Inktober. Here are this week’s ink artworks… apologies that they aren’t in order.

A tricky prompt was day 25, tasty. I did a line drawing which has been a bit of a breakthrough piece for me as it has helped me realise that it is conceptual illustration that I really want to excel at.

I did an ink line drawing which I then developed into a painted piece. Painted on the beach whilst on holiday in Turkey, in my favourite watercolours.

“The Doctor will see you now”. Ink and cherry 🍒 juice.

I’m not really into Halloween anymore but the illustration prompts are all part of the challenge. So here is my macabre drawing for the Day 22 #Inktober prompt Ghost and #portfolioclub which gave me the haunted prompts ‘doctor’ and ‘conservatory’.

#inktober2019 #doctor #hauntedhouse #conservatory #drawingchallenge #surgeon #ghost

#Inktober day 23 prompt is ancient.

Happened upon this ancient species today, sadly it was dead. So have honoured it for today’s #inktober2019 drawing.

This fascinating ancient species was a pleasure to study.

#dragonfly #inktober

These next three pieces I drew inflight, whilst travelling back from my holiday. I find the seating and table position on aircraft ideal for drawing.

Inktober day 27 prompt is coat. This and recent observations made me think about how inhibitions, self-consciousness and fear can become a heavy, restrictive coat, holding a person back from fully enjoying life.

#inktober2019 #fear #inhibitions #selfconsciousness

#Inktober day 28 prompt is Ride. This made me think about going with the flow, accepting with positivity whenever possible what happens. It’s all about the journey.

#inktober2019 #ride #rollercoaster #illustrator #illustration #flow

#Inktober day 29 prompt is Injured. This of course took me back to my knee injury and this climb back from injury that I’ve illustrated is ‘inspired’ by the long rehab experience.

I started with a page from #breathemagazine that I thought represented the climb back from the lows of injury, the uphill struggle and having to keep picking oneself up, both mentally and physically. Drawn inflight.

#inktober2019 #injury #rehab #unhappytriad #aclreconstruction

#inktober day 24 prompt Dizzy was apt as I’ve been different from labyrinthitis for the past few weeks. I tried to represent how this feels. #illustration

#inktober2019 #dizzy #labyrinthitis

#Inktober day 26 prompt is dark. When one feels angry and grouchy for no apparent reason, and then when it passes you feel calm ms blissful.

This one is how it feels to have completed the daily drawing challenge!

#inktober #acceptance #beinghuman #inktober2019 #itstoughbeinghuman

#inktober day 30 prompt is catch. At this time of year this has to be about catching a cold when people don’t catch their coughs and sneezes.

#catchacold #inktober2019 #illustration #illustrator #ink

#Inktober day 31 – the final prompt of the month is Ripe. Without colour ripeness if a tricky thing to show so I thought about readiness, strength, mental preparedness in the form of belief, being at your best, in your prime and from somewhere came a superhero strawberry wearing power pants.

And with that I’ll call #inktober2019 officially done. And I’ll sigh, rest my eyes for a moment and then get on to the next project, powered up and ready for creative challenges.

#ready #yougotthis #youcan #ican #powerpants #illustration #strawberry #ink #draw #illustrator

Ps I find this piece kind of weird but haven’t got time to do anything else. 🤣

Also in a line drawn style I recently made this card for the newest bundle of joy to arrive in our family. Tiny sparkles were added to the paper card which was personalised with baby’s name and birth date.

#carddesign #greetingcard #babygirl #teddy #redbaloon #illustration #ipadart #procreatedrawing #cute #Illustration #Art #love #socks

Cheers for being here to see my work. Sharing helps me to continue developing my work. I figure it will only get better with practise and keeping creating. So support and feeling my work is reaching people really helps spur me on. I’m always interested to read comments and hear which pieces you like so feel free to comment. Supportive comments always most welcome.

Here are the previous weeks drawings. I’ll be selecting my favourite ones and then calling #Inktober2019 done!

Inktober 2019 – Week 1

Inktober – Week 2

Inktober Week 3

Here are the highlights from my first Inktober in 2017. I didn’t do the challenge in 2018.

Inktober Week 3

Here are my week 3 drawings for #inktober, as posted on Instagram…

inktober Day 18 prompt is Misfit.

My message is Be You To The Full – Your Quirkiness is your Gift.

#inktober2019 #motivationalquotes #authenticity

#Inktober day 17 prompt is ornament. Wildlife is not a decorative ornament. Live and let live.

Drawn on moving transport.

#inktober ##respectalllife #lovealllife #zebra #illustration

Day 19 #inktober day 19 prompt is Sling. It’s about letting go of things that no longer serve you so that they can benefit someone else. Western society is so consumerist it’s easy to loose the sense of what is ‘genuine need’ and what is ‘want’. Bank balances and the environment can benefit from less emphasis on having and wanting.

#mariekondoyourhometohelpothers #buyless #shopless #stopbuyingstuffyoudontneed #consumermasiscoming #inktober2019

Love lifts us up.

#love #redballoon #animation #illustration #inktober #inktober2019

#Inktober day 20 prompt is Tread.

This made me think about our impact on the world 🌍 and to try to tread carefully and move with live got all loving things.

#inktober2019 #lovelife #treadcarefully #loveearth

#inktober day 21 prompt is ‘Treasure’. Treasure the love that you receive.

This made me thing about accepting love from those who love you. Often in life we can go seeking love elsewhere when we have so many people who already love us. So this message is about gratitude, acceptance and embracing what you already have.

#inktober2019 #love #gratitude #acceptance #draw #bigdraw #illustration #illustrator #luggage #treasure #ink

Here are the previous weeks from this years’ Inktober challenge.

Inktober 2019 – Week 1

Inktober – Week 2

Cheers everyone.

Kim

Tennis Club Promotional Work Highlights

Reflecting on a great tennis season.

Michael Mason, Chairman of Ridgeway Tennis Club, said, “Our membership numbers have increased this year which is good news and is mainly due to the two Open Mornings we held. Subscriptions were up on the previous year.  

“The publicity for both of these Open Mornings differed from our previous publicity drives in that much more use of social media was made and for this we have Kim to thank for both her creative abilities in producing some eye-catching posts on Facebook etc. as well as A4 posters to put up around the area, so I thank her very much for that and the time she has spent doing the publicity. It has made a real difference.   I hope that the new members enjoyed their first summer of tennis.”

Here are the highlights including social media visual content, promotional communications and posters.

The objectives may were to attract new members and to improve existing member communication and engagement. A new Facebook page, a members’ Facebook group and sharing visual promotional content on local community Facebook pages achieved the objectives.

“I have no hesitation in recommending Kim for her promotional work involving Ridgeway Tennis Club. The social media presence and membership involvement has increased by a significant margin.
Very impressive.” Alan Firth, Ridgeway Tennis Club.

Identifying the club’s key messages at the outset of the work, setting a limited colour palette and visual identity for the clubs poster sites and Facebook page established a brand identity, atmosphere and clear top line information for the public, new and established members.

Event promotion through Facebook, Twitter and Instagram, using still content and gifs increased local awareness of the club and boosted attendance, adding value for members and bringing new income through the additional membership fees – which allow the club to offer tennis coaching to children in the local community at accessible prices.

Courtside poster sites were fully utilised with posters stating the club’s membership benefits, timetable, coaching programme and key events. Maintained and updated through the season.

Member testimonials with creative photography were used to support the club’s key messages.

Get in touch for creative solutions for your project, business or organisation inspirebykim@outlook.com

See more about this work…

Tennis Club Promotion Part Two

Tennis Club Illustration and Design Work

See more commercial illustration work here.

Inktober – Week 2

Already it’s week two of #Inktober

#Inktober day 8 prompt is frail.

I feel the most important message for this prompt is to reduce our impact on the planet 🌍

#loveourplanet #healtheearth #use_less #inktober2019 #illustration

Inktober prompt “Swing” immediately made me think of Sia’s track Chandelier, which became my motivating and emotive anthem after I blew my knee.

I felt so grounded by the injury and just wanted to get off the ground and literally swing from a chandelier.

#inktober #inktober2019 #draw #siainspired #aclrecovery #kneeinjurysucks #chandelier

Pattern is the next prompt for #inktober Featuring some of my favourite things.

#inktober2019 #tulips #pattern #flowers

Inktober day 11 prompt is Snow. Here’s a snowflake created with skis, ski poles, boots and goggles. Bringing together snow and how we love to use it most.

#ski #snowflake #skiflake #inktober #inktober2019 #illustration #illustrator #ink #inktober #❤️ski

Inktober day 12 prompt Dragon made me think of my little buddy’s fav toy.

#inktober #inktober2019 #dragon #cutedog #lhasaapso

Day 13 #inktober prompt Ash had to be my big brother.

#inktober2019 #ski #skier #❤️ski

Inktober day 14 prompt is Overgrown. It’s a comment on the way that people say that they need to move home as they don’t have room for all their stuff.

#excess #chooseneedoverwant #overshop #inktober #inktober2019

#inktober2019 day 15 prompt word was legend which made me think of Florence Nightingale for her groundbreaking work. Enjoyed a visit to the Florence Nightingale Museum earlier this year.

Tried this in two different styles.

#ink #inktober #strongwomen #girlpower

Inktober Day 16 prompt Wild has to be about letting wild animals be wild and have space to roam. I love this scene as it would never happen in a zoo. The zebra is bucking the lion.

#wild #inktober #inktober2019

#liveandletlive #wildanimals #allwildlifematters

I also created this tennis club event image for promotional use on social media…

So, onto Week 3!

Thanks for taking the time to see my work.

Related posts:

Inktober 2019 – Week 1

Latest Illustrations

Bali Parasol – Instructional Illustration Work

Portfolio Club – Circus Illustration

Bell Pepper Allergy Campaign Part Two

Bali Parasol – Instructional Illustration Work

Bali Parasol contacted me having seen my work on Instagram. They required clear instructional illustrations for how to put up their beautiful parasols, when new.

I accepted the work as I’m enjoying building the visual part of my business and am increasingly aligning this with my existing public relations, promotion and business strategy work.

The Brief

New instructional illustrations and care advice would replace the existing instruction sheet. This would assist the customers enjoy their Bali parasol immediately, and secondly would free up resource by reducing after delivery queries.

The company provided a brief and suggested the illustrations for the stages of the process, along with outline wording.

It was important to brand the drawings to protect the sheet from being copied, so I was asked to work the Bali Parasol into the illustrations.

The sooner the work was completed the sooner the new instructions would be on their way to customers.

The Process

I created thumbnails of the different steps, planning out whether they would be wide action drawings or close ups. I added a couple of extra stages to those briefed to make the instructions unequivocal.

Here are the drawings for the stages.

This is the final A4 document that I created, it will be received along with the parasol.

It’s exciting to think of my drawings being sent around the world with a beautiful parasol as their travel companion, a little bit like the magic carpet ride in Disney’s Aladdin movie. This thought inspired the lead image for this post.

I’m delighted with the work, really enjoyed the brief as the product is so beautiful and intricately detailed and crafted. It was a pleasure to create and Ilse at Bali Parasol was delightful to work with.

The recommendation from Bali Parasol was great to receive…

I love the detail and craftspersonship, and how it is accentuated with the metallics.

I’m always keen to create solutions and illustrate concepts so if your business or project needs explaining in a way that words or images cannot then contact me at inspirebykim@outlook.com

There is no shade provider more beautiful than Bali Parasol. See the stunning Bali Parasol range at www.baliparasol.com

Posts which relate to this work are:

Illustrated Recipe – Buns

How to plant a tree – Instructional Illustration

Brand Art for Steel Company

Tennis Club Promotion Part Two

You can follow my visual work as it is created at my Instagram feed…

https://www.instagram.com/inspirebykim/

Get in touch to discuss your brief for promotional work and creative solutions.

Many thanks

Kim

Inktober 2019 – Week 1

I last did #Inktober in 2017 so decided to use it to develop drawing skills and to illustrate concepts.

Inktober is an ink drawing a day challenge for the month of Inktober with daily prompt words.

Here are my pieces for the first week of #inktober2019. As posted on my Instagram. You can follow my feed here

The first #Inktober illustration. The day one prompt is Ring.

Ring someone who’s day you’ll make by calling them.

#inktober2019 #ring #call #love

Mindless is the prompt for Inktober Day 2 – which for me had to be about guns and killing.

Until all killing is perceived, and taught to be wrong, innocent lives will be tragically lost. Value all life. Live and let live. Whoever or whatever the victim it’s all the same.

#banguns #liveandletlive #lovealllife #inktober #inktober2019

Animated gif of my Inktober day 2

#animatedgif #illustration

Here’s are this year’s prompts, it’s tough to work to the prompts but I’m trying to use it illustrate key messages and things that I’m passionate about,

Inktober day 3 prompt is Bait.

Which prompted an issue that I’m passionate about. I don’t like the way that marketing makes people feel that they aren’t enough unless they buy this or own that.

So the message is, “You are enough.” #buylesslivemore #inktober #inktober2019 #youareenough #anticonsumerism #pixelmator #animation

#inktober

Day 4 Prompt – Freeze

Short on time today so a quick piece for this day.

#inktober #inktober2019 #iceskate #❤️skate

I may develop this concept further when I get a little time to do so as I feel that colour would really bring the concept to life.

Build is Day 5 prompt for #Inktober.

Build made me think to turn it on it’s head and for there to be a reuse, renew and recycle approach to buildings. There are stunning old buildings being left unused and unloved in and new ground is being broken and wildlife disturbed for new characterless box like homes.

Busy day working on an illustration job so just one take and 15 minutes for this one.

#Reuse #recycle renew #repurpose #inktober2019

Inktober day 6 prompt is Husky. I don’t have one of those but I do have a lot of love, loyalty, kindness and fun with this little guy.

Drew this pose a year ago. Scroll to see. Wondered how it would look a year on. Somehow it turned into a poolside pose this year. I do still like the atmosphere created in that earlier drawing.

Cheers to dogs and the wonderful contribution they make to our lives.

Enchanted: Inktober Day 7 prompt made me think of The Magic Faraway Tree. Started with that idea and then built the details from there.

#inktober #inktober2019 #treehouse #magicfarawaytree #enchantedhome #treeliving

So, onto week 2. Interested to see when emerge in the ink this week.

Here are posts that relate to this:

Latest Illustrations

September Reflection and October Direction

Illustrated Recipe – Buns

Inktober 2017 Highlights

Thanks for your presence here, please contact me if you need a bespoke illustration.

Best regards

Kim

September Reflection and October Direction

As September becomes October I’ve been reflecting on the past month and setting intentions for the remainder of the year.

I’ve been gradually working more to illustration briefs and am increasingly align my visual creative activities with my communications, marketing and public relations work. It’s an exciting time as these two fundamentals of my work come together.

Striking visual content that catches attention by standing out, as people scroll for meaning and satisfaction on social media, is key to reaching the right people with messages that will make a difference to their lives,

Watch this space.

So here’s my reflection on my favourite illustrations and artworks from September.

From left to right top row:

Stitched greeting card design, new drink concept bottle design, folk costume design for if Inspire by Kim were a country – we have to love nature, our survival depends on it.

From left to right second row:

Floral watercolour painted on location at Renishaw Hall, ‘Summer Reading’ spot illustration for magazine editorial, and finally fabric folk costume design using free machine embroidery, fabric paints and sparkly embellishments.

To see these pieces in more detail please click on these links.

#PortfolioClub September -Folk Costume

Latest Illustrations

Bottle Brand Design

Looking forward to October it’s a busy time for me with annual property management tasks, business strategy work and putting creative communications agreements in place for the new year.

As well as this I’ll be using #inktober (the ink drawing a day for October) prompts as briefs to visually communicate fundamental messages that I passionately believe in. Pop back through the month to see those or see the daily posts at Inspire by Kim Instagram.

Here’s my first day illustration to kick off the month…

It’s also the time for stocking my shop ready for the Christmas shopping 🛍 spree. Pop in and take a look.

Thanks for being here. Get in touch if you’ve a positive project that you want help communicating.

Have fun

Kim

Bottle Brand Design

New drink Jasmine Juice by Inspired Infusions. Bottle brand design.

Promoted by the wonderful portfolio building Illustration Workshop by Mary-Kate McDevitt.

I explored icons related to tranquility, calm and serenity and painted them before cutting them out and playing further with the composition.

I chose pink jasmine which grows in Burma and China and this chose a Birmese Buddha figure to work with. Sunset and sunrise are when the sky’s colours are most striking. A good day always seems to start with a beautiful sunrise or end with a heartwarming sunset. I wanted this to create the atmosphere for this new drink experience.

I created a bottle shape that has a kind of tincture bottle feel to it. I painted the bottle in acrylic gouache.

After creating the hand lettering in Procreate app I brought the elements together in Pixelmator app.

I duplicated the completed bottle design and reduced the size before popping it between the buddha’s hands.

I’m pleased with the resulting outcome.

Thanks so much for being here. Thanks to those who’ve been following my journey. I’m now bringing my ongoing PR career together with my visual art. Watch this space.

Posts that relate to this are:

Brushed Blooms

Latest Illustrations

Illustrated Recipe – Buns

Illustrated Map