Tag Archives: PR

West Side Story Poster Design

My submission for the West Side Story poster design brief for #makeartthatsells. Theatre production poster for West Side Story on Broadway, NYC.

Work in progress Letters cut from striking papers I’d painted.

I added dancer shapes cut from paper and, a compass point, then wrote text in Procreate app to complete the design.

Experimenting with bold textured lettering creating using Dr P..H, Martin Liquid Watercolours

You might want to check out Make Art That Sells from Lila Rogers Studio.

Thanks for being here. Come back soon and see my new work.

Kim

Illustration and Animation Solutions

Illustration is a great alternative for marketing campaigns, where filming isn’t presently possible due to social distancing. Get in touch to discuss your marketing/ campaign requirements.

Find out more at this link

When resuming business operations striking visuals will be key to getting cut through to reach your customers and intended audience.

I bring PR skills and experience into illustration and design to create on message visual content.

visualcontent #advertisingcampaign #marketingvisuals #prvisuals #illustration #illustrator #artwork #marketing #pr #advertising

On Brand Illustration

Following on from the two festive illustrations for K Steels (below) I created a third on brand illustration. Each illustration was designed to reinforce the brand service values, delivery messages and the product range.

The new illustration was to reinforce the precision cutting service offered for steel, using a play on words of how New Year’s Resolutions are often stated as cutting out vices such as drinking or smoking.

The illustration uses a main photographic image with digital illustrations adding a resolution list, a warehouse operative, branding – both on the saw and on the steel, and a ‘text message’ style box to anchor the meaning and allow the viewer to quickly read the content.

The visual was created in a square format making it suitable for use on social media.

Secondly, in order to attract attention and increase stand out on social media, a GIF with light flares on the steel cutting blade and the text box being revealed.

So here’s to 2020. I don’t so much have resolutions but I do have exciting intentions for the year which will be revealed as they evolve and are created. Watch this space to see more and to follow the work progressing.

Thank you to K Steels for their illustration briefs. These are great opportunities to work with live briefs, which pushes my work forwards and helps to develop my evolving process.

Here are some recommendations for my illustration work…

Tennis Club event poster/social media visual

Instructional illustration sheet for Bali Parasol

Find out more about how I can help your business or project here…

Creative Solutions, Visual Content and Illustration

If you have a need for visual content or an illustration to promote your brand and key messages, please email me at inspirebykim@outlook.com

Thanks so much for reading, please Like this post if you do, the feedback really helps.

These are posts that relate to this work…

Christmas Commercial Illustrations

Ski Illustrations

Best 9s of 2019

Bali Parasol – Instructional Illustration Work

Breakfast Cereal Design Concept

Tennis Club Promotional Work Highlights

Brand Art and Infographic – Steel Company

Thanks so much and here’s to a great 2020!

Thanks to much. Have a great year.

Kim

Christmas Commercial Illustrations

I’ve been busy working on these bespoke Christmas illustrations. It was important that the illustrations were on brand and in line with the style of the company logo, website and social media channels.

I created two commercial illustrations in line with the brief for K Steels to use on social media. The illustrations reinforce key product lines and service messages.

 

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Santa wished that K Steels would do all of his deliveries…

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When a test flight went wrong Santa knew he could rely on K Steels

The illustrations included photographic elements, cut paper and digital art using the K Steels brand colour palette.

Hoping that you and yours have a truly wonderful Christmas.

For more information about bespoke communications solutions for your business or organisation visit the following link:

Please Like my post if you do, and share with organisations who would like am on brand illustration. Thank you so much.

Creative Solutions, Visual Content and Illustration

Related projects:

Happy Christmas Illustration

Brand Art – Steel Company

Tennis Club Promotional Work Highlights

Bali Parasol – Instructional Illustration Work

Football Commissioned Artwork

Tennis Club Promotional Work Highlights

Reflecting on a great tennis season.

Michael Mason, Chairman of Ridgeway Tennis Club, said, “Our membership numbers have increased this year which is good news and is mainly due to the two Open Mornings we held. Subscriptions were up on the previous year.  

“The publicity for both of these Open Mornings differed from our previous publicity drives in that much more use of social media was made and for this we have Kim to thank for both her creative abilities in producing some eye-catching posts on Facebook etc. as well as A4 posters to put up around the area, so I thank her very much for that and the time she has spent doing the publicity. It has made a real difference.   I hope that the new members enjoyed their first summer of tennis.”

Here are the highlights including social media visual content, promotional communications and posters.

The objectives may were to attract new members and to improve existing member communication and engagement. A new Facebook page, a members’ Facebook group and sharing visual promotional content on local community Facebook pages achieved the objectives.

“I have no hesitation in recommending Kim for her promotional work involving Ridgeway Tennis Club. The social media presence and membership involvement has increased by a significant margin.
Very impressive.” Alan Firth, Ridgeway Tennis Club.

Identifying the club’s key messages at the outset of the work, setting a limited colour palette and visual identity for the clubs poster sites and Facebook page established a brand identity, atmosphere and clear top line information for the public, new and established members.

Event promotion through Facebook, Twitter and Instagram, using still content and gifs increased local awareness of the club and boosted attendance, adding value for members and bringing new income through the additional membership fees – which allow the club to offer tennis coaching to children in the local community at accessible prices.

Courtside poster sites were fully utilised with posters stating the club’s membership benefits, timetable, coaching programme and key events. Maintained and updated through the season.

Member testimonials with creative photography were used to support the club’s key messages.

Get in touch for creative solutions for your project, business or organisation inspirebykim@outlook.com

See more about this work…

Tennis Club Promotion Part Two

Tennis Club Illustration and Design Work

See more commercial illustration work here.

Brand Art – Steel Company

Using my marketing and PR background I’ve been working on communications and brand work for Lancashire and Yorkshire based Steel Stockholders K Steels.

Keen to increase awareness and attract new customers and communicate with existing customers I assisted with liaison for a brand new website and new logos, created with Alpha State and US2DESIGN respectively.

I shot and edited two short videos to illustrate the business succinctly.

K Steels Video

Then using photography, hand drawn and digitally created methods I illustrated key facts of the business. Creating an Infographic for use in social media.

Here are the two Infographic versions – one for each of the warehouse sites.

I then made the infographic into an infographic video, to demonstrate the key aspects of the business in less than 1 minute. Click on the above link to watch it on YouTube.

The work is part of activity to celebrate two landmark anniversaries, 40 years at the K Steels Lancashire warehouse and 30 years of The warehouse of K Steels Yorkshire. Here are the commemorative icons that I created.

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The following creative is an image to accompany Facebook posts about special offers.

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This format and the images and logo were then used for the new stock guide book design.

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If you’d like help with brand, marketing, PR or illustration ideas for your business or service you can contact me at inspirebykim@outlook.com

Here are links to related work. Thanks for viewing.

Bali Parasol – Instructional Illustration Work

Tennis Club Promotional Work Highlights

Bell Pepper Allergy Campaign

Sheffield Flag & Souvenir