Tag Archives: watercolour

Breakfast Cereal Design Concept

Great days start with great mornings so I wanted to create a positive, inspiring breakfast cereal in response to the brief: Create a fun sized design concept and packaging for a new cereal product.

I wanted to inspire and uplift women through a positive, confident image of a female pilot. She already has three stripes so she’s doing well; metaphorically and literally she is flying high.

Here are my rough drawings whilst brainstorming ideas for the box creative…

Pilot eating breakfast, sketch
My favourite concept from all the ideas (below)

The character was further inspired by the aviation PR work I’ve been busy enjoying in recent weeks, thanks to my client in Florida.

Female pilot

I thought that aeroplane shaped breakfast cereal would be fun and novel. This idea was warmly received in consumer testing, with enthusiastic feedback.

I later added the fruit, and additional cereal aircraft, into the bowl for the final iteration.

Once I had the character idea I felt the breakfast cereal design concept formed around her.

In order to create the entire packaging concept it was necessary to define the target market, and what would appeal to them, to decide the ingredients, flavours, also to create a cereal brand, logo and product name.

I had all this in mind when choosing the colour palette of gold, red wine and cobalt blue. These were colours I could use throughout to represent the morning sun, and the colourful sunrise sky.

I chose ‘Inspired Mornings’ for the cereal company brand, and after painting a sun in watercolours I recreated the round window effect of my ‘Inspire by Kim’ logo and added the new brand name.

Nutrition and natural ingredients are key to wellbeing, which is fuel for a positive frame of mind, so I wanted the flavours and sweetness to be natural, therefore I chose fruit flavours on a Tropical theme, This flavour choice was to evoke the idea that the pilot is flying to a tropical island destination.

Travel, new experiences and the relaxation enjoyed on holiday/ vacation are fundamental to enjoyment of life, so by bringing flavours that are associated with holidays into the cereal concept the consumer would start the day enjoying a breakfast that the brain can associate with positive, pleasant experiences and help the person benefit from the associated holiday feelgood factor.

Watercolour painted pineapple, oranges and coconut
Watercolour painted pineapple, oranges and coconut

By illustrating the ingredients it was possible to give the consumer quick visual references and these were to denote the fresh, healthy, natural qualities of the product and brand values.

The reverse side of the cereal box was a great fun opportunity to further inspire the consumer and providing positive affirmations to start the day, in the form of a circular word search.

The wordsearch was placed over the watercolour sun using my favourite digital application of present, Procreate.

I created a template to fit the sizes in the brief, 4×3 inches, and arranged the completed panels within this.

The cereal box design before assembly
The cereal box design before assembly

This was the completed concept.

I was delighted that as I completed the design I saw the Virgin Atlantic campaign to inspire young women with a day of activity using the hasttag #seeherfly Wonderful that this timing coincided with my design.

Have a flying start to a great day. 🛫

Here’s my recent work along similar lines…

Bali Parasol – Instructional Illustration Work

Tennis Club Promotional Work Highlights

Bottle Brand Design

Brand Art – Steel Company

Get in touch for inspiring communications for your project.

Inktober Week 4 Drawings

My favourite #Inktober2019 work

I’m pleased to have made it through to the fourth and final week of #Inktober. Here are this week’s ink artworks… apologies that they aren’t in order.

A tricky prompt was day 25, tasty. I did a line drawing which has been a bit of a breakthrough piece for me as it has helped me realise that it is conceptual illustration that I really want to excel at.

I did an ink line drawing which I then developed into a painted piece. Painted on the beach whilst on holiday in Turkey, in my favourite watercolours.

“The Doctor will see you now”. Ink and cherry 🍒 juice.

I’m not really into Halloween anymore but the illustration prompts are all part of the challenge. So here is my macabre drawing for the Day 22 #Inktober prompt Ghost and #portfolioclub which gave me the haunted prompts ‘doctor’ and ‘conservatory’.

#inktober2019 #doctor #hauntedhouse #conservatory #drawingchallenge #surgeon #ghost

#Inktober day 23 prompt is ancient.

Happened upon this ancient species today, sadly it was dead. So have honoured it for today’s #inktober2019 drawing.

This fascinating ancient species was a pleasure to study.

#dragonfly #inktober

These next three pieces I drew inflight, whilst travelling back from my holiday. I find the seating and table position on aircraft ideal for drawing.

Inktober day 27 prompt is coat. This and recent observations made me think about how inhibitions, self-consciousness and fear can become a heavy, restrictive coat, holding a person back from fully enjoying life.

#inktober2019 #fear #inhibitions #selfconsciousness

#Inktober day 28 prompt is Ride. This made me think about going with the flow, accepting with positivity whenever possible what happens. It’s all about the journey.

#inktober2019 #ride #rollercoaster #illustrator #illustration #flow

#Inktober day 29 prompt is Injured. This of course took me back to my knee injury and this climb back from injury that I’ve illustrated is ‘inspired’ by the long rehab experience.

I started with a page from #breathemagazine that I thought represented the climb back from the lows of injury, the uphill struggle and having to keep picking oneself up, both mentally and physically. Drawn inflight.

#inktober2019 #injury #rehab #unhappytriad #aclreconstruction

#inktober day 24 prompt Dizzy was apt as I’ve been different from labyrinthitis for the past few weeks. I tried to represent how this feels. #illustration

#inktober2019 #dizzy #labyrinthitis

#Inktober day 26 prompt is dark. When one feels angry and grouchy for no apparent reason, and then when it passes you feel calm ms blissful.

This one is how it feels to have completed the daily drawing challenge!

#inktober #acceptance #beinghuman #inktober2019 #itstoughbeinghuman

#inktober day 30 prompt is catch. At this time of year this has to be about catching a cold when people don’t catch their coughs and sneezes.

#catchacold #inktober2019 #illustration #illustrator #ink

#Inktober day 31 – the final prompt of the month is Ripe. Without colour ripeness if a tricky thing to show so I thought about readiness, strength, mental preparedness in the form of belief, being at your best, in your prime and from somewhere came a superhero strawberry wearing power pants.

And with that I’ll call #inktober2019 officially done. And I’ll sigh, rest my eyes for a moment and then get on to the next project, powered up and ready for creative challenges.

#ready #yougotthis #youcan #ican #powerpants #illustration #strawberry #ink #draw #illustrator

Ps I find this piece kind of weird but haven’t got time to do anything else. 🤣

Also in a line drawn style I recently made this card for the newest bundle of joy to arrive in our family. Tiny sparkles were added to the paper card which was personalised with baby’s name and birth date.

#carddesign #greetingcard #babygirl #teddy #redbaloon #illustration #ipadart #procreatedrawing #cute #Illustration #Art #love #socks

Cheers for being here to see my work. Sharing helps me to continue developing my work. I figure it will only get better with practise and keeping creating. So support and feeling my work is reaching people really helps spur me on. I’m always interested to read comments and hear which pieces you like so feel free to comment. Supportive comments always most welcome.

Here are the previous weeks drawings. I’ll be selecting my favourite ones and then calling #Inktober2019 done!

Inktober 2019 – Week 1

Inktober – Week 2

Inktober Week 3

Here are the highlights from my first Inktober in 2017. I didn’t do the challenge in 2018.