I thoroughly enjoyed my latest project to design a journal concept. I developed the ‘Joynal’ concept – a lovely book in which to note and track fun times, and joyful days.
The starting point for the brief was a citrus and candy colour palette which we were then asked to develop into a journal concept. The brief was from Lilla Roger’s Make Art That Sells (MATS) Bootcamp for illustrators. I study with MATS as I can feel progression in my work during the course of a project.
My ‘Joynal’ Journal Concept
Here’s my final journal design, inspired by Lilla’s advice to “create a journal you would love to own”. The journal design features fabulous female characters enjoying favourite activities and sports; with the citrus concept running throughout in the form of orange, lime, grapefruit and citrus flower iconography.
I’ve been creating many ski illustrations in recent months, so I’ve been keen to explore illustrating other sports, and this was a great opportunity to do so.
The idea of skiing through fallen citrus blossom is just blissful, and I’m looking forward to getting back to tennis and swimming after this lockdown. Cycling is presently a great escape from the routine of home; the countryside and big open skies are so refreshing.
The journal pages will be unlined coloured paper which can take some watercolour painting. To accompany the book design is a wipe-clean bookmark concept on which to write intentions, goals, or a bucket list; with a pretty, colour coordinating, tassel. The journal concept includes a dry-wipe glitter pen and citrus heart paperclips.
Things To Spot
Favourite elements to spot are the sea turtle, stingray, embroidered mountains, grapefruit sun lounger, the orange slice bike wheels, and the pink grapefruit heart motif.
How It Was Created
It was fun to explore for the brief, and I was very at home with the colour palette as it has a number of my favourite hues.
The illustrations were created in watercolours, free-motion embroidery on textiles that I have previously dyed/printed, and digital drawing in Procreate. Compositions were worked out on rough sketches.
The hand lettered journal and bookmark titles were created in watercolours and are embellished in the lace effect pieces that I created on my trusty Bernina sewing machine.
Additional Citrus Themed Outcomes
During the course of the project I created these two zesty refreshing citrus themed pieces. They remind me of hot sunny days, holidays and beach resorts (UK and overseas).
Products and Tools
These were those used in the project and which I am happy to recommend:
Kuretake Watercolours, Dr Ph Martin’s Liquid Watercolours, Arches Cold Pressed 300gsm Watercolour Paper, Colourcraft Transfer Paints, Bernina sewing machine, and Procreate app on the iPad Pro and Apple Pencil.
I really enjoyed the journal brief, citrus prompt and colour palette. Thanks so much for a great brief Lilla. If you’d like to see all the Journal designs created in response to this brief you can see them at this link…
If you’d like bespoke art or illustrations, or to license existing work please email me at firstname.lastname@example.org
Thanks so much for being here. Please share with friends who’ll enjoy these illustrations.
Have a zesty, zingy day with plenty of what you love
Love and luck
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