Tag Archives: tennis

Citrus Sport Illustrations – Journal Design Concept

I thoroughly enjoyed my latest project to design a journal concept. I developed the ‘Joynal’ concept – a lovely book in which to note and track fun times, and joyful days.

The Brief

The starting point for the brief was a citrus and candy colour palette which we were then asked to develop into a journal concept. The brief was from Lilla Roger’s Make Art That Sells (MATS) Bootcamp for illustrators. I study with MATS as I can feel progression in my work during the course of a project.

My colour palette design created from the colour prompts provided

My ‘Joynal’ Journal Concept

Here’s my final journal design, inspired by Lilla’s advice to “create a journal you would love to own”. The journal design features fabulous female characters enjoying favourite activities and sports; with the citrus concept running throughout in the form of orange, lime, grapefruit and citrus flower iconography.

I’ve been creating many ski illustrations in recent months, so I’ve been keen to explore illustrating other sports, and this was a great opportunity to do so.

The idea of skiing through fallen citrus blossom is just blissful, and I’m looking forward to getting back to tennis and swimming after this lockdown. Cycling is presently a great escape from the routine of home; the countryside and big open skies are so refreshing.

My Journal Design Concept – Available for License at the time of publishing

The journal pages will be unlined coloured paper which can take some watercolour painting. To accompany the book design is a wipe-clean bookmark concept on which to write intentions, goals, or a bucket list; with a pretty, colour coordinating, tassel. The journal concept includes a dry-wipe glitter pen and citrus heart paperclips.

Things To Spot

Favourite elements to spot are the sea turtle, stingray, embroidered mountains, grapefruit sun lounger, the orange slice bike wheels, and the pink grapefruit heart motif.

How It Was Created

It was fun to explore for the brief, and I was very at home with the colour palette as it has a number of my favourite hues.

Watercolour icons and hand lettering

The illustrations were created in watercolours, free-motion embroidery on textiles that I have previously dyed/printed, and digital drawing in Procreate. Compositions were worked out on rough sketches.

The hand lettered journal and bookmark titles were created in watercolours and are embellished in the lace effect pieces that I created on my trusty Bernina sewing machine.

Additional Citrus Themed Outcomes

During the course of the project I created these two zesty refreshing citrus themed pieces. They remind me of hot sunny days, holidays and beach resorts (UK and overseas).

Citrus Ice Lolly Spot Illustration
Citrus and Candy Cocktail Spot Illustration

Products and Tools

These were those used in the project and which I am happy to recommend:

Kuretake Watercolours, Dr Ph Martin’s Liquid Watercolours, Arches Cold Pressed 300gsm Watercolour Paper, Colourcraft Transfer Paints, Bernina sewing machine, and Procreate app on the iPad Pro and Apple Pencil.

And finally

I really enjoyed the journal brief, citrus prompt and colour palette. Thanks so much for a great brief Lilla. If you’d like to see all the Journal designs created in response to this brief you can see them at this link…

If you’d like bespoke art or illustrations, or to license existing work please email me at inspirebykim@outlook.com

Thanks so much for being here. Please share with friends who’ll enjoy these illustrations.

Have a zesty, zingy day with plenty of what you love

Love and luck

Kim

Latest Projects

Extreme Skiing Book Illustrations

I’m celebrating my work being published in a brand new book by an Extreme Skier in the United States. I was commissioned to create 24 bespoke illustrations for the book. It is wonderful to see my work in print. Illustrations by Kim for new book 30 Years in A White Haze by Dan Egan and Eric Wilbur #30yearsinawhitehaze

Tennis Club Promotional Work Highlights

Reflecting on a great tennis season.

Michael Mason, Chairman of Ridgeway Tennis Club, said, “Our membership numbers have increased this year which is good news and is mainly due to the two Open Mornings we held. Subscriptions were up on the previous year.  

“The publicity for both of these Open Mornings differed from our previous publicity drives in that much more use of social media was made and for this we have Kim to thank for both her creative abilities in producing some eye-catching posts on Facebook etc. as well as A4 posters to put up around the area, so I thank her very much for that and the time she has spent doing the publicity. It has made a real difference.   I hope that the new members enjoyed their first summer of tennis.”

Here are the highlights including social media visual content, promotional communications and posters.

The objectives may were to attract new members and to improve existing member communication and engagement. A new Facebook page, a members’ Facebook group and sharing visual promotional content on local community Facebook pages achieved the objectives.

“I have no hesitation in recommending Kim for her promotional work involving Ridgeway Tennis Club. The social media presence and membership involvement has increased by a significant margin.
Very impressive.” Alan Firth, Ridgeway Tennis Club.

Identifying the club’s key messages at the outset of the work, setting a limited colour palette and visual identity for the clubs poster sites and Facebook page established a brand identity, atmosphere and clear top line information for the public, new and established members.

Event promotion through Facebook, Twitter and Instagram, using still content and gifs increased local awareness of the club and boosted attendance, adding value for members and bringing new income through the additional membership fees – which allow the club to offer tennis coaching to children in the local community at accessible prices.

Courtside poster sites were fully utilised with posters stating the club’s membership benefits, timetable, coaching programme and key events. Maintained and updated through the season.

Member testimonials with creative photography were used to support the club’s key messages.

Get in touch for creative solutions for your project, business or organisation inspirebykim@outlook.com

See more about this work…

Tennis Club Promotion Part Two

Tennis Club Illustration and Design Work

See more commercial illustration work here.

Tennis Club Promotion Part Two

I’ve been doing further tennis club promotional work. Here are the key illustrations and work.

If you’ve not seen the previous post here it is

I did some line drawings, coloured them in with intense pencils and then brushed water over them to activate the inks.

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I used shadow and still images as backgrounds for club member testimonials…

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Echoed a champagne cork popping with a tennis ball tube as a poster design for display and social media promotion.

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I hand painted tennis balls in heat sensitive dyes and printed them onto fabric and ribbon, repurposing a bed sheet, to make bunting to use at the event on Sunday.

I’ll be demonstrating these fabric design techniques, showing how to press designs onto fabric at my workshop on 2nd June 2019 at Stitched Up and Fleeced textile studio in Sheffield 10 – 4pm. £60. Book or enquire at this link.

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See similar projects and work at these links:

Tennis Club Illustration and Design Work

Fabric Design Project – Window Box Tulips

Bell Pepper Allergy Campaign

Satin Cheese Plant…

Tennis Club Illustration and Design Work

I’ve been on the ball with designs for a local tennis club. After determining and drafting key messages for the club I developed a number of artworks to encourage new members onto the courts through poster designs, and visuals and a video for social media. image 78img_5654

The new posters in situ by the tennis courts.

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Member testimonials for social media to give a player perspective.

img_5694I used this tennis ball and changed the colours to create a junior coaching poster….

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Helped update the website with the new info at Ridgeway Tennis Club.

The posters look great on the club noticeboards.

These are related posts featuring similar projects…

Steel Brand Work

Bali Parasol – Instructional Illustration Work

Football Commissioned Artwork

Bell Pepper Allergy Campaign

Tennis Club Promotional Work Highlights