Been busy painting for #matseditorial2020 Make Art That Sells assignment about reducing meat in the diet, and its benefits for the environment.
Completed this editorial assignment for @makeartthatsells
I’m pleased with the outcome, although I’m uncomfortable being prescriptive, but that was the nature of the brief.
This is stage 1 to create a number of icons and to illustrate the concept of optimism.
I then moved on to thinking about the composition and how to communicate the tone of the article.
My preferred concept at this stage was this advertisement style editorial illustration rough.
I found that working with the elements on tracing paper allowed me to play around with the composition without having committed to drawing on the normal paper. I was then able to scan this and arrange it within a client document for discussion/ approval, before the next stage.
In addition to the final editorial illustration at the top of the article here is an animated gif of my editorial illustration.
Interesting brief from which I learned a great deal. I enjoyed it more than expected by finding what I could enjoy in the subject matter.
I most enjoyed painting the tractor and vegetables.
I have skied since I was 5 years old, thanks to our local council taking the bold steps to build one of the first artificial ski slopes in Britain.
I decided to illustrate a subject matter that I know well and began painting ski equipment, there is a lot needed for a day on the snow.
I’ve been working on a number of ski icons as part of this project. Here’s are the pieces so far throughout this email…
The ski slope was our playground. We trained there, made friends, raced, jumped, fell, got up and enjoyed skiing in all weather from baking heat through drenching rain to the delight of freshly fallen snow.
Often travelling with friends and the local ski club we travelled to the Alps for the added magic of real mountain skiing.
More to come on this project as I’ll bring these elements into compositions for editorial illustrations and marketing campaign visuals. So follow my blog to see the development of this work.
I have been busy painting skiers, ski lifts, and most recently I started to paint some of the additional snow based activities such as snowmobiling.
One of my favourite pieces in the project so far is this Parascending painting.
I’ve found an ease to this work, knowing the subject matter and working from experience. I love these watercolour paints, they’re lush hues and a delight to create with.
If you’d like unique, eye catching visuals for your marketing campaign, editorial or activity you can email me at firstname.lastname@example.org
It’s been a productive January with ski illustrations and two sewn projects.
I’d love to know what you think of this work so please Like if you do and comment below. I’m keen to reach people who will enjoy my work, so if you’ve a friend or colleague that springs to mind please share this post with them.
Following on from the two festive illustrations for K Steels (below) I created a third on brand illustration. Each illustration was designed to reinforce the brand service values, delivery messages and the product range.
The new illustration was to reinforce the precision cutting service offered for steel, using a play on words of how New Year’s Resolutions are often stated as cutting out vices such as drinking or smoking.
The illustration uses a main photographic image with digital illustrations adding a resolution list, a warehouse operative, branding – both on the saw and on the steel, and a ‘text message’ style box to anchor the meaning and allow the viewer to quickly read the content.
The visual was created in a square format making it suitable for use on social media.
Secondly, in order to attract attention and increase stand out on social media, a GIF with light flares on the steel cutting blade and the text box being revealed.
So here’s to 2020. I don’t so much have resolutions but I do have exciting intentions for the year which will be revealed as they evolve and are created. Watch this space to see more and to follow the work progressing.
Thank you to K Steels for their illustration briefs. These are great opportunities to work with live briefs, which pushes my work forwards and helps to develop my evolving process.
Here are some recommendations for my illustration work…
Find out more about how I can help your business or project here…
I’ve been reviewing the past 12 months and evaluating my favourite work.
Best 9s are a great way to do this. Here are my Best 9 of the year. Work that I feel pleased with as they broke new ground in terms of skills and technique progress.
It’s been great to apply art to commercial illustration briefs and to monetise my practice, as above.
Here are my painted Best 9. A real break through this year was the workshop that I did in Rotterdam with Helen Dardik. The techniques Helen shared, and the products she’s uses, are a real revelation. With practice and care my painting skills are building.
Fabric and Textiles Best 9 – I enjoy the colours and textures that I create on fabrics. Florals and birds were key themes of my work in these mediums this year.
Here’s to 2020. I’m excited to see what emerges this year. I hope your have a great year.
Please like my post, if you do. Thank you so much.
I’ve been busy working on these bespoke Christmas illustrations. It was important that the illustrations were on brand and in line with the style of the company logo, website and social media channels.
I created two commercial illustrations in line with the brief for K Steels to use on social media. The illustrations reinforce key product lines and service messages.
The illustrations included photographic elements, cut paper and digital art using the K Steels brand colour palette.
Hoping that you and yours have a truly wonderful Christmas.
For more information about bespoke communications solutions for your business or organisation visit the following link:
Please Like my post if you do, and share with organisations who would like am on brand illustration. Thank you so much.
Great days start with great mornings so I wanted to create a positive, inspiring breakfast cereal in response to the brief: Create a fun sized design concept and packaging for a new cereal product.
I wanted to inspire and uplift women through a positive, confident image of a female pilot. She already has three stripes so she’s doing well; metaphorically and literally she is flying high.
Here are my rough drawings whilst brainstorming ideas for the box creative…
The character was further inspired by the aviation PR work I’ve been busy enjoying in recent weeks, thanks to my client in Florida.
I thought that aeroplane shaped breakfast cereal would be fun and novel. This idea was warmly received in consumer testing, with enthusiastic feedback.
I later added the fruit, and additional cereal aircraft, into the bowl for the final iteration.
Once I had the character idea I felt the breakfast cereal design concept formed around her.
In order to create the entire packaging concept it was necessary to define the target market, and what would appeal to them, to decide the ingredients, flavours, also to create a cereal brand, logo and product name.
I had all this in mind when choosing the colour palette of gold, red wine and cobalt blue. These were colours I could use throughout to represent the morning sun, and the colourful sunrise sky.
I chose ‘Inspired Mornings’ for the cereal company brand, and after painting a sun in watercolours I recreated the round window effect of my ‘Inspire by Kim’ logo and added the new brand name.
Nutrition and natural ingredients are key to wellbeing, which is fuel for a positive frame of mind, so I wanted the flavours and sweetness to be natural, therefore I chose fruit flavours on a Tropical theme, This flavour choice was to evoke the idea that the pilot is flying to a tropical island destination.
Travel, new experiences and the relaxation enjoyed on holiday/ vacation are fundamental to enjoyment of life, so by bringing flavours that are associated with holidays into the cereal concept the consumer would start the day enjoying a breakfast that the brain can associate with positive, pleasant experiences and help the person benefit from the associated holiday feelgood factor.
By illustrating the ingredients it was possible to give the consumer quick visual references and these were to denote the fresh, healthy, natural qualities of the product and brand values.
The reverse side of the cereal box was a great fun opportunity to further inspire the consumer and providing positive affirmations to start the day, in the form of a circular word search.
The wordsearch was placed over the watercolour sun using my favourite digital application of present, Procreate.
I created a template to fit the sizes in the brief, 4×3 inches, and arranged the completed panels within this.
This was the completed concept.
I was delighted that as I completed the design I saw the Virgin Atlantic campaign to inspire young women with a day of activity using the hasttag #seeherfly Wonderful that this timing coincided with my design.