Following on from the two festive illustrations for K Steels (below) I created a third on brand illustration. Each illustration was designed to reinforce the brand service values, delivery messages and the product range.
The new illustration was to reinforce the precision cutting service offered for steel, using a play on words of how New Year’s Resolutions are often stated as cutting out vices such as drinking or smoking.
The illustration uses a main photographic image with digital illustrations adding a resolution list, a warehouse operative, branding – both on the saw and on the steel, and a ‘text message’ style box to anchor the meaning and allow the viewer to quickly read the content.
The visual was created in a square format making it suitable for use on social media.
Secondly, in order to attract attention and increase stand out on social media, a GIF with light flares on the steel cutting blade and the text box being revealed.
So here’s to 2020. I don’t so much have resolutions but I do have exciting intentions for the year which will be revealed as they evolve and are created. Watch this space to see more and to follow the work progressing.
Thank you to K Steels for their illustration briefs. These are great opportunities to work with live briefs, which pushes my work forwards and helps to develop my evolving process.
Here are some recommendations for my illustration work…
Find out more about how I can help your business or project here…
I’ve been reviewing the past 12 months and evaluating my favourite work.
Best 9s are a great way to do this. Here are my Best 9 of the year. Work that I feel pleased with as they broke new ground in terms of skills and technique progress.
It’s been great to apply art to commercial illustration briefs and to monetise my practice, as above.
Here are my painted Best 9. A real break through this year was the workshop that I did in Rotterdam with Helen Dardik. The techniques Helen shared, and the products she’s uses, are a real revelation. With practice and care my painting skills are building.
Fabric and Textiles Best 9 – I enjoy the colours and textures that I create on fabrics. Florals and birds were key themes of my work in these mediums this year.
Here’s to 2020. I’m excited to see what emerges this year. I hope your have a great year.
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I’ve been busy working on these bespoke Christmas illustrations. It was important that the illustrations were on brand and in line with the style of the company logo, website and social media channels.
I created two commercial illustrations in line with the brief for K Steels to use on social media. The illustrations reinforce key product lines and service messages.
The illustrations included photographic elements, cut paper and digital art using the K Steels brand colour palette.
Hoping that you and yours have a truly wonderful Christmas.
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Great days start with great mornings so I wanted to create a positive, inspiring breakfast cereal in response to the brief: Create a fun sized design concept and packaging for a new cereal product.
I wanted to inspire and uplift women through a positive, confident image of a female pilot. She already has three stripes so she’s doing well; metaphorically and literally she is flying high.
Here are my rough drawings whilst brainstorming ideas for the box creative…
The character was further inspired by the aviation PR work I’ve been busy enjoying in recent weeks, thanks to my client in Florida.
I thought that aeroplane shaped breakfast cereal would be fun and novel. This idea was warmly received in consumer testing, with enthusiastic feedback.
I later added the fruit, and additional cereal aircraft, into the bowl for the final iteration.
Once I had the character idea I felt the breakfast cereal design concept formed around her.
In order to create the entire packaging concept it was necessary to define the target market, and what would appeal to them, to decide the ingredients, flavours, also to create a cereal brand, logo and product name.
I had all this in mind when choosing the colour palette of gold, red wine and cobalt blue. These were colours I could use throughout to represent the morning sun, and the colourful sunrise sky.
I chose ‘Inspired Mornings’ for the cereal company brand, and after painting a sun in watercolours I recreated the round window effect of my ‘Inspire by Kim’ logo and added the new brand name.
Nutrition and natural ingredients are key to wellbeing, which is fuel for a positive frame of mind, so I wanted the flavours and sweetness to be natural, therefore I chose fruit flavours on a Tropical theme, This flavour choice was to evoke the idea that the pilot is flying to a tropical island destination.
Travel, new experiences and the relaxation enjoyed on holiday/ vacation are fundamental to enjoyment of life, so by bringing flavours that are associated with holidays into the cereal concept the consumer would start the day enjoying a breakfast that the brain can associate with positive, pleasant experiences and help the person benefit from the associated holiday feelgood factor.
By illustrating the ingredients it was possible to give the consumer quick visual references and these were to denote the fresh, healthy, natural qualities of the product and brand values.
The reverse side of the cereal box was a great fun opportunity to further inspire the consumer and providing positive affirmations to start the day, in the form of a circular word search.
The wordsearch was placed over the watercolour sun using my favourite digital application of present, Procreate.
I created a template to fit the sizes in the brief, 4×3 inches, and arranged the completed panels within this.
This was the completed concept.
I was delighted that as I completed the design I saw the Virgin Atlantic campaign to inspire young women with a day of activity using the hasttag #seeherfly Wonderful that this timing coincided with my design.
I’m pleased to have made it through to the fourth and final week of #Inktober. Here are this week’s ink artworks… apologies that they aren’t in order.
A tricky prompt was day 25, tasty. I did a line drawing which has been a bit of a breakthrough piece for me as it has helped me realise that it is conceptual illustration that I really want to excel at.
I did an ink line drawing which I then developed into a painted piece. Painted on the beach whilst on holiday in Turkey, in my favourite watercolours.
“The Doctor will see you now”. Ink and cherry 🍒 juice.
I’m not really into Halloween anymore but the illustration prompts are all part of the challenge. So here is my macabre drawing for the Day 22 #Inktober prompt Ghost and #portfolioclub which gave me the haunted prompts ‘doctor’ and ‘conservatory’.
Happened upon this ancient species today, sadly it was dead. So have honoured it for today’s #inktober2019 drawing.
This fascinating ancient species was a pleasure to study.
These next three pieces I drew inflight, whilst travelling back from my holiday. I find the seating and table position on aircraft ideal for drawing.
Inktober day 27 prompt is coat. This and recent observations made me think about how inhibitions, self-consciousness and fear can become a heavy, restrictive coat, holding a person back from fully enjoying life.
#Inktober day 29 prompt is Injured. This of course took me back to my knee injury and this climb back from injury that I’ve illustrated is ‘inspired’ by the long rehab experience.
I started with a page from #breathemagazine that I thought represented the climb back from the lows of injury, the uphill struggle and having to keep picking oneself up, both mentally and physically. Drawn inflight.
#Inktober day 31 – the final prompt of the month is Ripe. Without colour ripeness if a tricky thing to show so I thought about readiness, strength, mental preparedness in the form of belief, being at your best, in your prime and from somewhere came a superhero strawberry wearing power pants.
And with that I’ll call #inktober2019 officially done. And I’ll sigh, rest my eyes for a moment and then get on to the next project, powered up and ready for creative challenges.
Ps I find this piece kind of weird but haven’t got time to do anything else. 🤣
Also in a line drawn style I recently made this card for the newest bundle of joy to arrive in our family. Tiny sparkles were added to the paper card which was personalised with baby’s name and birth date.
Cheers for being here to see my work. Sharing helps me to continue developing my work. I figure it will only get better with practise and keeping creating. So support and feeling my work is reaching people really helps spur me on. I’m always interested to read comments and hear which pieces you like so feel free to comment. Supportive comments always most welcome.
Here are the previous weeks drawings. I’ll be selecting my favourite ones and then calling #Inktober2019 done!
Day 19 #inktober day 19 prompt is Sling. It’s about letting go of things that no longer serve you so that they can benefit someone else. Western society is so consumerist it’s easy to loose the sense of what is ‘genuine need’ and what is ‘want’. Bank balances and the environment can benefit from less emphasis on having and wanting.
#inktober day 21 prompt is ‘Treasure’. Treasure the love that you receive.
This made me thing about accepting love from those who love you. Often in life we can go seeking love elsewhere when we have so many people who already love us. So this message is about gratitude, acceptance and embracing what you already have.
Michael Mason, Chairman of Ridgeway Tennis Club, said, “Our membership numbers have increased this year which is good news and is mainly due to the two Open Mornings we held. Subscriptions were up on the previous year.
“The publicity for both of these Open Mornings differed from our previous publicity drives in that much more use of social media was made and for this we have Kim to thank for both her creative abilities in producing some eye-catching posts on Facebook etc. as well as A4 posters to put up around the area, so I thank her very much for that and the time she has spent doing the publicity. It has made a real difference. I hope that the new members enjoyed their first summer of tennis.”
Here are the highlights including social media visual content, promotional communications and posters.
The objectives may were to attract new members and to improve existing member communication and engagement. A new Facebook page, a members’ Facebook group and sharing visual promotional content on local community Facebook pages achieved the objectives.
“I have no hesitation in recommending Kim for her promotional work involving Ridgeway Tennis Club. The social media presence and membership involvement has increased by a significant margin. Very impressive.” Alan Firth, Ridgeway Tennis Club.
Identifying the club’s key messages at the outset of the work, setting a limited colour palette and visual identity for the clubs poster sites and Facebook page established a brand identity, atmosphere and clear top line information for the public, new and established members.
Event promotion through Facebook, Twitter and Instagram, using still content and gifs increased local awareness of the club and boosted attendance, adding value for members and bringing new income through the additional membership fees – which allow the club to offer tennis coaching to children in the local community at accessible prices.
Courtside poster sites were fully utilised with posters stating the club’s membership benefits, timetable, coaching programme and key events. Maintained and updated through the season.
Member testimonials with creative photography were used to support the club’s key messages.