I’ve been busy working on these bespoke Christmas illustrations. It was important that the illustrations were on brand and in line with the style of the company logo, website and social media channels.
I created two commercial illustrations in line with the brief for K Steels to use on social media. The illustrations reinforce key product lines and service messages.
The illustrations included photographic elements, cut paper and digital art using the K Steels brand colour palette.
Hoping that you and yours have a truly wonderful Christmas.
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Great days start with great mornings so I wanted to create a positive, inspiring breakfast cereal in response to the brief: Create a fun sized design concept and packaging for a new cereal product.
I wanted to inspire and uplift women through a positive, confident image of a female pilot. She already has three stripes so she’s doing well; metaphorically and literally she is flying high.
Here are my rough drawings whilst brainstorming ideas for the box creative…
The character was further inspired by the aviation PR work I’ve been busy enjoying in recent weeks, thanks to my client in Florida.
I thought that aeroplane shaped breakfast cereal would be fun and novel. This idea was warmly received in consumer testing, with enthusiastic feedback.
I later added the fruit, and additional cereal aircraft, into the bowl for the final iteration.
Once I had the character idea I felt the breakfast cereal design concept formed around her.
In order to create the entire packaging concept it was necessary to define the target market, and what would appeal to them, to decide the ingredients, flavours, also to create a cereal brand, logo and product name.
I had all this in mind when choosing the colour palette of gold, red wine and cobalt blue. These were colours I could use throughout to represent the morning sun, and the colourful sunrise sky.
I chose ‘Inspired Mornings’ for the cereal company brand, and after painting a sun in watercolours I recreated the round window effect of my ‘Inspire by Kim’ logo and added the new brand name.
Nutrition and natural ingredients are key to wellbeing, which is fuel for a positive frame of mind, so I wanted the flavours and sweetness to be natural, therefore I chose fruit flavours on a Tropical theme, This flavour choice was to evoke the idea that the pilot is flying to a tropical island destination.
Travel, new experiences and the relaxation enjoyed on holiday/ vacation are fundamental to enjoyment of life, so by bringing flavours that are associated with holidays into the cereal concept the consumer would start the day enjoying a breakfast that the brain can associate with positive, pleasant experiences and help the person benefit from the associated holiday feelgood factor.
By illustrating the ingredients it was possible to give the consumer quick visual references and these were to denote the fresh, healthy, natural qualities of the product and brand values.
The reverse side of the cereal box was a great fun opportunity to further inspire the consumer and providing positive affirmations to start the day, in the form of a circular word search.
The wordsearch was placed over the watercolour sun using my favourite digital application of present, Procreate.
I created a template to fit the sizes in the brief, 4×3 inches, and arranged the completed panels within this.
This was the completed concept.
I was delighted that as I completed the design I saw the Virgin Atlantic campaign to inspire young women with a day of activity using the hasttag #seeherfly Wonderful that this timing coincided with my design.
Michael Mason, Chairman of Ridgeway Tennis Club, said, “Our membership numbers have increased this year which is good news and is mainly due to the two Open Mornings we held. Subscriptions were up on the previous year.
“The publicity for both of these Open Mornings differed from our previous publicity drives in that much more use of social media was made and for this we have Kim to thank for both her creative abilities in producing some eye-catching posts on Facebook etc. as well as A4 posters to put up around the area, so I thank her very much for that and the time she has spent doing the publicity. It has made a real difference. I hope that the new members enjoyed their first summer of tennis.”
Here are the highlights including social media visual content, promotional communications and posters.
The objectives may were to attract new members and to improve existing member communication and engagement. A new Facebook page, a members’ Facebook group and sharing visual promotional content on local community Facebook pages achieved the objectives.
“I have no hesitation in recommending Kim for her promotional work involving Ridgeway Tennis Club. The social media presence and membership involvement has increased by a significant margin. Very impressive.” Alan Firth, Ridgeway Tennis Club.
Identifying the club’s key messages at the outset of the work, setting a limited colour palette and visual identity for the clubs poster sites and Facebook page established a brand identity, atmosphere and clear top line information for the public, new and established members.
Event promotion through Facebook, Twitter and Instagram, using still content and gifs increased local awareness of the club and boosted attendance, adding value for members and bringing new income through the additional membership fees – which allow the club to offer tennis coaching to children in the local community at accessible prices.
Courtside poster sites were fully utilised with posters stating the club’s membership benefits, timetable, coaching programme and key events. Maintained and updated through the season.
Member testimonials with creative photography were used to support the club’s key messages.
Bali Parasol contacted me having seen my work on Instagram. They required clear instructional illustrations for how to put up their beautiful parasols, when new.
I accepted the work as I’m enjoying building the visual part of my business and am increasingly aligning this with my existing public relations, promotion and business strategy work.
New instructional illustrations and care advice would replace the existing instruction sheet. This would assist the customers enjoy their Bali parasol immediately, and secondly would free up resource by reducing after delivery queries.
The company provided a brief and suggested the illustrations for the stages of the process, along with outline wording.
It was important to brand the drawings to protect the sheet from being copied, so I was asked to work the Bali Parasol into the illustrations.
The sooner the work was completed the sooner the new instructions would be on their way to customers.
I created thumbnails of the different steps, planning out whether they would be wide action drawings or close ups. I added a couple of extra stages to those briefed to make the instructions unequivocal.
Here are the drawings for the stages.
This is the final A4 document that I created, it will be received along with the parasol.
It’s exciting to think of my drawings being sent around the world with a beautiful parasol as their travel companion, a little bit like the magic carpet ride in Disney’s Aladdin movie. This thought inspired the lead image for this post.
I’m delighted with the work, really enjoyed the brief as the product is so beautiful and intricately detailed and crafted. It was a pleasure to create and Ilse at Bali Parasol was delightful to work with.
The recommendation from Bali Parasol was great to receive…
I’m always keen to create solutions and illustrate concepts so if your business or project needs explaining in a way that words or images cannot then contact me at firstname.lastname@example.org
There is no shade provider more beautiful than Bali Parasol. See the stunning Bali Parasol range at www.baliparasol.com
Here’s are this year’s prompts, it’s tough to work to the prompts but I’m trying to use it illustrate key messages and things that I’m passionate about,
Inktober day 3 prompt is Bait.
Which prompted an issue that I’m passionate about. I don’t like the way that marketing makes people feel that they aren’t enough unless they buy this or own that.
So the message is, “You are enough.” #buylesslivemore #inktober #inktober2019 #youareenough #anticonsumerism #pixelmator #animation
Day 4 Prompt – Freeze
Short on time today so a quick piece for this day.
#inktober #inktober2019 #iceskate #❤️skate
I may develop this concept further when I get a little time to do so as I feel that colour would really bring the concept to life.
Build is Day 5 prompt for #Inktober.
Build made me think to turn it on it’s head and for there to be a reuse, renew and recycle approach to buildings. There are stunning old buildings being left unused and unloved in and new ground is being broken and wildlife disturbed for new characterless box like homes.
Busy day working on an illustration job so just one take and 15 minutes for this one.
#Reuse #recycle renew #repurpose #inktober2019
Inktober day 6 prompt is Husky. I don’t have one of those but I do have a lot of love, loyalty, kindness and fun with this little guy.
Drew this pose a year ago. Scroll to see. Wondered how it would look a year on. Somehow it turned into a poolside pose this year. I do still like the atmosphere created in that earlier drawing.
Cheers to dogs and the wonderful contribution they make to our lives.
Enchanted: Inktober Day 7 prompt made me think of The Magic Faraway Tree. Started with that idea and then built the details from there.
New drink Jasmine Juice by Inspired Infusions. Bottle brand design.
Promoted by the wonderful portfolio building Illustration Workshop by Mary-Kate McDevitt.
I explored icons related to tranquility, calm and serenity and painted them before cutting them out and playing further with the composition.
I chose pink jasmine which grows in Burma and China and this chose a Birmese Buddha figure to work with. Sunset and sunrise are when the sky’s colours are most striking. A good day always seems to start with a beautiful sunrise or end with a heartwarming sunset. I wanted this to create the atmosphere for this new drink experience.
I created a bottle shape that has a kind of tincture bottle feel to it. I painted the bottle in acrylic gouache.
After creating the hand lettering in Procreate app I brought the elements together in Pixelmator app.
I duplicated the completed bottle design and reduced the size before popping it between the buddha’s hands.
I’m pleased with the resulting outcome.
Thanks so much for being here. Thanks to those who’ve been following my journey. I’m now bringing my ongoing PR career together with my visual art. Watch this space.
Tiny lavender bouquet brought by bluebird, delivering relaxation and sweet slumbers.
Textile illustration using hand and machine stitch with appliqué.
First sketched as part of the #illustrationworkshop process before being made in paper, then fabric.
Inspired by the lavender at #dawnirelandtextileartist group
Poppy stages embroidery inspired by our morning walk.
Saw this pretty poppy on our walk yesterday morning so I decided that it would be my subject for an appliqué embroidery. It’s not quite finished, a little hand sewing to follow, please pop back to see the completed work.
Created at @dawnirelandtextileartist workshop at #stitchedupandfleeced