I’m delighted to share that I’ve completed the Ski A-Z book cover design which I’ve been developing over the past month.
The Cover Design
It’s a bright, bold design with three cover stars supporting the title letters in a mountain setting, The book will appeal to both those wanting to find out more about the sport, and to seasoned skiers.
Here’s the cover mocked up on a coffee table setting with ski themed props to bring the book concept to life. Notice the ceramic snowflake as a coaster for the edelweiss coffee cup.
The Book Concept
The Ski A-Z book concept – a practical, informative, fun, illustrated glossary of skiing with hints, tips and advice.
It’s the kind of book that you’d recommend to the friend that wants to get into skiing, it’s a gift for a ski lover, it’s a conversation starter for an evening in the chalet during your holiday.
The Design Process
I created the background and skiing characters in watercolours and ink, used a glue gun to give the letters texture and composed it digitally in Procreate.
I had an idea to animate some of the book characters ‘excited to meet the readers’ to demonstrate the energy of the book.
I hadn’t considered that children’s books was an area I wanted to explore, but knew that my drawing skills and illustration techniques would progress by doing the Illustrating Children’s Books course.
However, what I experienced during the intensive five week course was a wonderful journey through the process of creating characters and their world.
The Make Art That Sells course was a live global gathering of aspiring and professional illustrators having a wonderful shared experience towards a common goal.
I chose Zoë Tucker’s story about a balloon with wanderlust to travel the world; a feeling which I imagine a lot of people can relate to this year.
I decided early in the process that Bob would be a heart shaped balloon, as our world needs love.
In the story Bob the balloon lives with his best friend Bug in a lighthouse; until he’s gusted away on an unexpected magical adventure.
I created Bob using four small heart balloons (blue, pink, teal and purple), overlaid digitally and areas selected to give Bob’s unique colours, highlights, shadows and transparency. I added facial features to one of them to help with three quarter, side, high and low angle perspectives.
The challenge then was to demonstrate Bob and Bug’s different emotions, whilst keeping the characters and colour palette consistent.
Initially I thought that Bob might change colour with his feelings but then decided to keep the main shade of blue consistent. The real balloons were helpful in understanding the form, movement, bulging and deflation characteristics for Bob.
Whilst considering the character motivations I felt that Bug’s fascination with the balloon (Bob) may have been due to physical limitations, maybe she wished she could be light and rise off the ground. I experienced such yearnings after major knee injury, so could relate to these feelings. Therefore I developed Bug’s character to represent a person who is assisted to move around using a wheelchair, whether this be temporary (due to injury), or ongoing.
It was a criteria of the course to demonstrate the character in different action poses to give the character life.
The culmination of the course was a double page spread (16 x 10) inches of a scene from the book. I chose to represent a sunset scene where Bug is telling Bob stories of far away lands in her cosy nook bed. I made a pop-up book to include in the scene and made it cast a shadow on the wood panelling behind Bug. I added my watercolour paintings as wall art and soft furnishings. The globe form is inspired by a garden ornament at Renishaw Hall in Derbyshire.
By conveying emotions that draw the reader and child into the narrative, they will care about the characters. I wanted to demonstrate the connection between the characters and to give them a place to exist which is in a consistent style and medium.
The final task was to create the book cover, important for point of sale marketing whether viewed on a book shop shelf or as a tiny thumbnail on Amazon.
Thanks to Make Art That Sells, art agent Lilla Rogers and children’s book author/art director Zoë Tucker for a fabulous course and the wealth of informative content, sketch prompts, and weekly assignments. I felt my work shift forward enormously during the five weeks. I invested a lot of time, was determined, and am pleased with the outcomes.
Thanks also the the many insects who landed close by me during the course, which seemed quite serendipitous.
Mediums used include inks, gouache, watercolours, cut paper for the pop up book, and digital techniques.
I am open to illustration projects, editorial and children’s book illustrations so please email me at firstname.lastname@example.org
Thanks for being here and following my work. I’m creating new work all the time so please pop back soon or head over to my Instagram space to see work as it is created. My latest posts follow and a link to an illustrated children’s book that I created a few years ago.
I’ve created some garden sign designs of ice-cream and ice lolly nostalgic summertime themes.
Ice-Cream painted sign. The wonderful, iconic 99 ice-cream, here in a tasty wafer cone, with chocolate at the end. 😋 Poster design to enhance the garden shed. Adding some fun summer icons.
The second design, with the same colour palette, again in acrylic paints was themed on the Fab ice lolly.
Nice weather meant it was possible to get outside and paint.
Have a Fab day! Fab ice lolly themed poster art. Enjoyed painting this piece. Please scroll sideways to see the work. Research was fun, and tasty 😋. The fab lolly is a product which is still going strong after more than 50 years!
I’ve been busy working on these bespoke Christmas illustrations. It was important that the illustrations were on brand and in line with the style of the company logo, website and social media channels.
I created two commercial illustrations in line with the brief for K Steels to use on social media. The illustrations reinforce key product lines and service messages.
The illustrations included photographic elements, cut paper and digital art using the K Steels brand colour palette.
Hoping that you and yours have a truly wonderful Christmas.
For more information about bespoke communications solutions for your business or organisation visit the following link:
Please Like my post if you do, and share with organisations who would like am on brand illustration. Thank you so much.
Great days start with great mornings so I wanted to create a positive, inspiring breakfast cereal in response to the brief: Create a fun sized design concept and packaging for a new cereal product.
I wanted to inspire and uplift women through a positive, confident image of a female pilot. She already has three stripes so she’s doing well; metaphorically and literally she is flying high.
Here are my rough drawings whilst brainstorming ideas for the box creative…
The character was further inspired by the aviation PR work I’ve been busy enjoying in recent weeks, thanks to my client in Florida.
I thought that aeroplane shaped breakfast cereal would be fun and novel. This idea was warmly received in consumer testing, with enthusiastic feedback.
I later added the fruit, and additional cereal aircraft, into the bowl for the final iteration.
Once I had the character idea I felt the breakfast cereal design concept formed around her.
In order to create the entire packaging concept it was necessary to define the target market, and what would appeal to them, to decide the ingredients, flavours, also to create a cereal brand, logo and product name.
I had all this in mind when choosing the colour palette of gold, red wine and cobalt blue. These were colours I could use throughout to represent the morning sun, and the colourful sunrise sky.
I chose ‘Inspired Mornings’ for the cereal company brand, and after painting a sun in watercolours I recreated the round window effect of my ‘Inspire by Kim’ logo and added the new brand name.
Nutrition and natural ingredients are key to wellbeing, which is fuel for a positive frame of mind, so I wanted the flavours and sweetness to be natural, therefore I chose fruit flavours on a Tropical theme, This flavour choice was to evoke the idea that the pilot is flying to a tropical island destination.
Travel, new experiences and the relaxation enjoyed on holiday/ vacation are fundamental to enjoyment of life, so by bringing flavours that are associated with holidays into the cereal concept the consumer would start the day enjoying a breakfast that the brain can associate with positive, pleasant experiences and help the person benefit from the associated holiday feelgood factor.
By illustrating the ingredients it was possible to give the consumer quick visual references and these were to denote the fresh, healthy, natural qualities of the product and brand values.
The reverse side of the cereal box was a great fun opportunity to further inspire the consumer and providing positive affirmations to start the day, in the form of a circular word search.
The wordsearch was placed over the watercolour sun using my favourite digital application of present, Procreate.
I created a template to fit the sizes in the brief, 4×3 inches, and arranged the completed panels within this.
This was the completed concept.
I was delighted that as I completed the design I saw the Virgin Atlantic campaign to inspire young women with a day of activity using the hasttag #seeherfly Wonderful that this timing coincided with my design.
Michael Mason, Chairman of Ridgeway Tennis Club, said, “Our membership numbers have increased this year which is good news and is mainly due to the two Open Mornings we held. Subscriptions were up on the previous year.
“The publicity for both of these Open Mornings differed from our previous publicity drives in that much more use of social media was made and for this we have Kim to thank for both her creative abilities in producing some eye-catching posts on Facebook etc. as well as A4 posters to put up around the area, so I thank her very much for that and the time she has spent doing the publicity. It has made a real difference. I hope that the new members enjoyed their first summer of tennis.”
Here are the highlights including social media visual content, promotional communications and posters.
The objectives may were to attract new members and to improve existing member communication and engagement. A new Facebook page, a members’ Facebook group and sharing visual promotional content on local community Facebook pages achieved the objectives.
“I have no hesitation in recommending Kim for her promotional work involving Ridgeway Tennis Club. The social media presence and membership involvement has increased by a significant margin. Very impressive.” Alan Firth, Ridgeway Tennis Club.
Identifying the club’s key messages at the outset of the work, setting a limited colour palette and visual identity for the clubs poster sites and Facebook page established a brand identity, atmosphere and clear top line information for the public, new and established members.
Event promotion through Facebook, Twitter and Instagram, using still content and gifs increased local awareness of the club and boosted attendance, adding value for members and bringing new income through the additional membership fees – which allow the club to offer tennis coaching to children in the local community at accessible prices.
Courtside poster sites were fully utilised with posters stating the club’s membership benefits, timetable, coaching programme and key events. Maintained and updated through the season.
Member testimonials with creative photography were used to support the club’s key messages.
Bali Parasol contacted me having seen my work on Instagram. They required clear instructional illustrations for how to put up their beautiful parasols, when new.
I accepted the work as I’m enjoying building the visual part of my business and am increasingly aligning this with my existing public relations, promotion and business strategy work.
New instructional illustrations and care advice would replace the existing instruction sheet. This would assist the customers enjoy their Bali parasol immediately, and secondly would free up resource by reducing after delivery queries.
The company provided a brief and suggested the illustrations for the stages of the process, along with outline wording.
It was important to brand the drawings to protect the sheet from being copied, so I was asked to work the Bali Parasol into the illustrations.
The sooner the work was completed the sooner the new instructions would be on their way to customers.
I created thumbnails of the different steps, planning out whether they would be wide action drawings or close ups. I added a couple of extra stages to those briefed to make the instructions unequivocal.
Here are the drawings for the stages.
This is the final A4 document that I created, it will be received along with the parasol.
It’s exciting to think of my drawings being sent around the world with a beautiful parasol as their travel companion, a little bit like the magic carpet ride in Disney’s Aladdin movie. This thought inspired the lead image for this post.
I’m delighted with the work, really enjoyed the brief as the product is so beautiful and intricately detailed and crafted. It was a pleasure to create and Ilse at Bali Parasol was delightful to work with.
The recommendation from Bali Parasol was great to receive…
I’m always keen to create solutions and illustrate concepts so if your business or project needs explaining in a way that words or images cannot then contact me at email@example.com
There is no shade provider more beautiful than Bali Parasol. See the stunning Bali Parasol range at www.baliparasol.com
Tiny lavender bouquet brought by bluebird, delivering relaxation and sweet slumbers.
Textile illustration using hand and machine stitch with appliqué.
First sketched as part of the #illustrationworkshop process before being made in paper, then fabric.
Inspired by the lavender at #dawnirelandtextileartist group
Poppy stages embroidery inspired by our morning walk.
Saw this pretty poppy on our walk yesterday morning so I decided that it would be my subject for an appliqué embroidery. It’s not quite finished, a little hand sewing to follow, please pop back to see the completed work.
Created at @dawnirelandtextileartist workshop at #stitchedupandfleeced