Tag Archives: design

Ice-Cream and Fab Lolly Sign Designs

I’ve created some garden sign designs of ice-cream and ice lolly nostalgic summertime themes.

Ice-Cream painted sign. The wonderful, iconic 99 ice-cream, here in a tasty wafer cone, with chocolate at the end. 😋 Poster design to enhance the garden shed.
Adding some fun summer icons.

The second design, with the same colour palette, again in acrylic paints was themed on the Fab ice lolly.

Nice weather meant it was possible to get outside and paint.

Have a Fab day! Fab ice lolly themed poster art. Enjoyed painting this piece. Please scroll sideways to see the work.
Research was fun, and tasty 😋. The fab lolly is a product which is still going strong after more than 50 years!

Here is a related post…

Hot Days Eating Cool Ice-Cream

Here are my latest posts.

Thanks for being here. Please take a look at the work. You might want to check out my portfolio or might have an need for a bespoke artwork.

Bye for now.

Kim

Illustration and Animation Solutions

Illustration is a great alternative for marketing campaigns, where filming isn’t presently possible due to social distancing. Get in touch to discuss your marketing/ campaign requirements.

Find out more at this link

When resuming business operations striking visuals will be key to getting cut through to reach your customers and intended audience.

I bring PR skills and experience into illustration and design to create on message visual content.

visualcontent #advertisingcampaign #marketingvisuals #prvisuals #illustration #illustrator #artwork #marketing #pr #advertising

Peace Bear Design

This is the design I developed for a 6ft tall bear sculpture for the Bears of Sheffield city art trail, a fundraising initiative for The Children’s Hospital Charity for Sheffield Children’s Hospital.

Sheffield is a vibrant and wonderfully diverse city with many languages spoken. The Peace Bear represents all these languages in a message of peace and unity.

Peace is written on the bear in the languages of Sheffield’s people in community workshops, using their script, so that everyone can find their ‘Peace’ on the bear.

Peace has so many meanings of understanding, acceptance and cooperation, which underpin life in Sheffield.

Trialling paint hues. After enjoying Japanese watercolours and gouache lately I reminded myself of the characteristics of acrylic paint.

I enjoyed the process and look forward to seeing all the brightly coloured bears around Sheffield, raising money for this important and worthwhile charity.

These were my favourite designs from the Herd of Sheffield in 2016 which raised over £610,000 for Sheffield Children’s Hospital with 58 large and 72 small elephants.

The Elephants were all united at Meadowhall at the end of the campaign.

Unfortunately my design was not commissioned this year but thought I’d share my design to send love and peace to all at this challenging time.

Click here for more information about The Sheffield Children’s Hospital Charity.

Here are my latests posts…

Thanks for being here.

Kim

Gingerbread Adventures

Developed the Happy Christmas design into a 3D gingerbread model. This was the greeting card design…

I used my structural ceramics experience to plan the build and required panels.

And hand cut the pieces using the templates I created, before baking them.

And the gingerbread creation…

With icing, sweets and spin sugar the car, Santa and snow dog were a great table centre piece.

To complement the gingerbread I also baked a chocolate cake with jelly bunt and spun sugar.

Hope everyone’s Christmas is just as they wish it to be.

Kim x

Here are related stories…

Christmas Commercial Illustrations

Free Download – Christmas Card Design

Christmas Commercial Illustrations

I’ve been busy working on these bespoke Christmas illustrations. It was important that the illustrations were on brand and in line with the style of the company logo, website and social media channels.

I created two commercial illustrations in line with the brief for K Steels to use on social media. The illustrations reinforce key product lines and service messages.

 

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Santa wished that K Steels would do all of his deliveries…

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When a test flight went wrong Santa knew he could rely on K Steels

The illustrations included photographic elements, cut paper and digital art using the K Steels brand colour palette.

Hoping that you and yours have a truly wonderful Christmas.

For more information about bespoke communications solutions for your business or organisation visit the following link:

Please Like my post if you do, and share with organisations who would like am on brand illustration. Thank you so much.

Creative Solutions, Visual Content and Illustration

Related projects:

Happy Christmas Illustration

Brand Art – Steel Company

Tennis Club Promotional Work Highlights

Bali Parasol – Instructional Illustration Work

Football Commissioned Artwork

Breakfast Cereal Design Concept

Great days start with great mornings so I wanted to create a positive, inspiring breakfast cereal in response to the brief: Create a fun sized design concept and packaging for a new cereal product.

I wanted to inspire and uplift women through a positive, confident image of a female pilot. She already has three stripes so she’s doing well; metaphorically and literally she is flying high.

Here are my rough drawings whilst brainstorming ideas for the box creative…

Pilot eating breakfast, sketch
My favourite concept from all the ideas (below)

The character was further inspired by the aviation PR work I’ve been busy enjoying in recent weeks, thanks to my client in Florida.

Female pilot

I thought that aeroplane shaped breakfast cereal would be fun and novel. This idea was warmly received in consumer testing, with enthusiastic feedback.

I later added the fruit, and additional cereal aircraft, into the bowl for the final iteration.

Once I had the character idea I felt the breakfast cereal design concept formed around her.

In order to create the entire packaging concept it was necessary to define the target market, and what would appeal to them, to decide the ingredients, flavours, also to create a cereal brand, logo and product name.

I had all this in mind when choosing the colour palette of gold, red wine and cobalt blue. These were colours I could use throughout to represent the morning sun, and the colourful sunrise sky.

I chose ‘Inspired Mornings’ for the cereal company brand, and after painting a sun in watercolours I recreated the round window effect of my ‘Inspire by Kim’ logo and added the new brand name.

Nutrition and natural ingredients are key to wellbeing, which is fuel for a positive frame of mind, so I wanted the flavours and sweetness to be natural, therefore I chose fruit flavours on a Tropical theme, This flavour choice was to evoke the idea that the pilot is flying to a tropical island destination.

Travel, new experiences and the relaxation enjoyed on holiday/ vacation are fundamental to enjoyment of life, so by bringing flavours that are associated with holidays into the cereal concept the consumer would start the day enjoying a breakfast that the brain can associate with positive, pleasant experiences and help the person benefit from the associated holiday feelgood factor.

Watercolour painted pineapple, oranges and coconut
Watercolour painted pineapple, oranges and coconut

By illustrating the ingredients it was possible to give the consumer quick visual references and these were to denote the fresh, healthy, natural qualities of the product and brand values.

The reverse side of the cereal box was a great fun opportunity to further inspire the consumer and providing positive affirmations to start the day, in the form of a circular word search.

The wordsearch was placed over the watercolour sun using my favourite digital application of present, Procreate.

I created a template to fit the sizes in the brief, 4×3 inches, and arranged the completed panels within this.

The cereal box design before assembly
The cereal box design before assembly

This was the completed concept.

I was delighted that as I completed the design I saw the Virgin Atlantic campaign to inspire young women with a day of activity using the hasttag #seeherfly Wonderful that this timing coincided with my design.

Have a flying start to a great day. 🛫

Here’s my recent work along similar lines…

Bali Parasol – Instructional Illustration Work

Tennis Club Promotional Work Highlights

Bottle Brand Design

Brand Art – Steel Company

Get in touch for inspiring communications for your project.

Tennis Club Promotional Work Highlights

Reflecting on a great tennis season.

Michael Mason, Chairman of Ridgeway Tennis Club, said, “Our membership numbers have increased this year which is good news and is mainly due to the two Open Mornings we held. Subscriptions were up on the previous year.  

“The publicity for both of these Open Mornings differed from our previous publicity drives in that much more use of social media was made and for this we have Kim to thank for both her creative abilities in producing some eye-catching posts on Facebook etc. as well as A4 posters to put up around the area, so I thank her very much for that and the time she has spent doing the publicity. It has made a real difference.   I hope that the new members enjoyed their first summer of tennis.”

Here are the highlights including social media visual content, promotional communications and posters.

The objectives may were to attract new members and to improve existing member communication and engagement. A new Facebook page, a members’ Facebook group and sharing visual promotional content on local community Facebook pages achieved the objectives.

“I have no hesitation in recommending Kim for her promotional work involving Ridgeway Tennis Club. The social media presence and membership involvement has increased by a significant margin.
Very impressive.” Alan Firth, Ridgeway Tennis Club.

Identifying the club’s key messages at the outset of the work, setting a limited colour palette and visual identity for the clubs poster sites and Facebook page established a brand identity, atmosphere and clear top line information for the public, new and established members.

Event promotion through Facebook, Twitter and Instagram, using still content and gifs increased local awareness of the club and boosted attendance, adding value for members and bringing new income through the additional membership fees – which allow the club to offer tennis coaching to children in the local community at accessible prices.

Courtside poster sites were fully utilised with posters stating the club’s membership benefits, timetable, coaching programme and key events. Maintained and updated through the season.

Member testimonials with creative photography were used to support the club’s key messages.

Get in touch for creative solutions for your project, business or organisation inspirebykim@outlook.com

See more about this work…

Tennis Club Promotion Part Two

Tennis Club Illustration and Design Work

See more commercial illustration work here.

Bali Parasol – Instructional Illustration Work

Bali Parasol contacted me having seen my work on Instagram. They required clear instructional illustrations for how to put up their beautiful parasols, when new.

I accepted the work as I’m enjoying building the visual part of my business and am increasingly aligning this with my existing public relations, promotion and business strategy work.

The Brief

New instructional illustrations and care advice would replace the existing instruction sheet. This would assist the customers enjoy their Bali parasol immediately, and secondly would free up resource by reducing after delivery queries.

The company provided a brief and suggested the illustrations for the stages of the process, along with outline wording.

It was important to brand the drawings to protect the sheet from being copied, so I was asked to work the Bali Parasol into the illustrations.

The sooner the work was completed the sooner the new instructions would be on their way to customers.

The Process

I created thumbnails of the different steps, planning out whether they would be wide action drawings or close ups. I added a couple of extra stages to those briefed to make the instructions unequivocal.

Here are the drawings for the stages.

This is the final A4 document that I created, it will be received along with the parasol.

It’s exciting to think of my drawings being sent around the world with a beautiful parasol as their travel companion, a little bit like the magic carpet ride in Disney’s Aladdin movie. This thought inspired the lead image for this post.

I’m delighted with the work, really enjoyed the brief as the product is so beautiful and intricately detailed and crafted. It was a pleasure to create and Ilse at Bali Parasol was delightful to work with.

The recommendation from Bali Parasol was great to receive…

I love the detail and craftspersonship, and how it is accentuated with the metallics.

I’m always keen to create solutions and illustrate concepts so if your business or project needs explaining in a way that words or images cannot then contact me at inspirebykim@outlook.com

There is no shade provider more beautiful than Bali Parasol. See the stunning Bali Parasol range at www.baliparasol.com

Posts which relate to this work are:

Illustrated Recipe – Buns

How to plant a tree – Instructional Illustration

Brand Art for Steel Company

Tennis Club Promotion Part Two

You can follow my visual work as it is created at my Instagram feed…

https://www.instagram.com/inspirebykim/

Get in touch to discuss your brief for promotional work and creative solutions.

Many thanks

Kim

Bottle Brand Design

New drink Jasmine Juice by Inspired Infusions. Bottle brand design.

Promoted by the wonderful portfolio building Illustration Workshop by Mary-Kate McDevitt.

I explored icons related to tranquility, calm and serenity and painted them before cutting them out and playing further with the composition.

I chose pink jasmine which grows in Burma and China and this chose a Birmese Buddha figure to work with. Sunset and sunrise are when the sky’s colours are most striking. A good day always seems to start with a beautiful sunrise or end with a heartwarming sunset. I wanted this to create the atmosphere for this new drink experience.

I created a bottle shape that has a kind of tincture bottle feel to it. I painted the bottle in acrylic gouache.

After creating the hand lettering in Procreate app I brought the elements together in Pixelmator app.

I duplicated the completed bottle design and reduced the size before popping it between the buddha’s hands.

I’m pleased with the resulting outcome.

Thanks so much for being here. Thanks to those who’ve been following my journey. I’m now bringing my ongoing PR career together with my visual art. Watch this space.

Posts that relate to this are:

Brushed Blooms

Latest Illustrations

Illustrated Recipe – Buns

Illustrated Map

How to plant a tree – Instructional Illustration

How to plant a tree: instructional illustration. Scroll to see the stages of the tree planting process.

Every tree that gets a good send off back into nature will flourish if it’s tended with love.

Watercolour elements arranged in Pixelmator app. @pixelmator on my @iphone__xs

Using techniques from the delightful @helen_dardik workshop and from the wonderful @tutorbill #drawpaintclickillustration course.

My August submission for #portfolioclub 😊

#howto #instructionalillustration #illustration #illustrator #tree #gardening #watercolour #watercolor #sheffieldartist

Thanks for looking. 😊

Posts related to this art:

Portfolio Club – Circus Illustration

Fabric Birds

Illustrated Map

Fabric Design Project – Window Box Tulips

Thank you ☺️