Tag Archives: sport

Tennis Club Promotional Work Highlights

Reflecting on a great tennis season.

Here are the highlights including social media visual content, promotional communications and posters.

The objectives may were to attract new members and to improve existing member communication and engagement. A new Facebook page, a members’ Facebook group and sharing visual promotional content on local community Facebook pages achieved the objectives.

“I have no hesitation in recommending Kim for her promotional work involving Ridgeway Tennis Club. The social media presence and membership involvement has increased by a significant margin.
Very impressive.” Alan Firth, Ridgeway Tennis Club.

Identifying the club’s key messages at the outset of the work, setting a limited colour palette and visual identity for the clubs poster sites and Facebook page established a brand identity, atmosphere and clear top line information for the public, new and established members.

Event promotion through Facebook, Twitter and Instagram, using still content and gifs increased local awareness of the club and boosted attendance, adding value for members and bringing new income through the additional membership fees – which allow the club to offer tennis coaching to children in the local community at accessible prices.

 

Courtside poster sites were fully utilised with posters stating the club’s membership benefits, timetable, coaching programme and key events. Maintained and updated through the season.

Member testimonials with creative photography were used to support the club’s key messages.

Get in touch for creative solutions for your project, business or organisation inspirebykim@outlook.com

See more about this work…

Tennis Club Promotion Part Two

Tennis Club Illustration and Design Work

See more commercial illustration work here.

Illustrated Map

The brief was to create a 5×7 illustrated map for Rother Valley Country Park in Sheffield.

The country park has a great range of activities so I enjoyed sketching those, keeping to a consistent style by using the same pens and techniques throughout.

I hand painted the background and water then brought all the elements together in Pixelmator app. Allowing for my drawings to become tiny icons on the map.

With a compass and legend the map was completed and is ready to promote the park as a promotional postcard.

I’m pleased with the map and it quickly shows what’s on offer at the park. Rother Valley is a great place and as the card says is fun for all. Check the website for more details of access and opening times.

See a 27 seconds video of the map here (clicking will take you through to my YouTube channel.)

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