Category Archives: Brand Art

Christmas 2020 Steel Illustrations

Here is the strategic Christmas illustration for Lancashire and Yorkshire based steel stockholders K Steels.

The illustration

K Steels wanted a still and animated festive illustration to reinforce the key messages ‘Great service and quick delivery’, and main steel product lines box section, steel plate and steel beam. The artwork was for use on social media and customer communication.

The animated version of the illustration

The setting is Santa’s Metal Workshop where the elves are busy unloading much needed steel. We see the edge of the production line where elves are busy manufacturing and welding. Santa is supervising and is very happy with the great K Steels steel and service.

I created the illustration and animation in the brand colours using photo montage of the wagons and hand drawn digital art on iPad and pencil in Procreate app. Watch the process from the final pencil sketch to animation in this quick time-lapse.

In addition to the illustration and gif I created a video version.

If you would like bespoke brand visuals, or have an idea that you would like to see visualised then email me at inspirebykim@outlook.com or complete the Illustration Request Form on my homepage.

This is the third successive year that I have created Christmas illustrations for the company. I’ve been working hard to progress my skills and techniques during these years.

What next?

Next you might want to take a look at these related posts…

Bali Parasol Illustrations

Apres-Ski Conceptual Illustration

And here are my most recent blog posts…

Wishing everyone a Merry Christmas and a happy, healthy 2021.

Best wishes

Kim

Here’s my skiing Santa Christmas Greeting gif

On Brand Illustration

Following on from the two festive illustrations for K Steels (below) I created a third on brand illustration. Each illustration was designed to reinforce the brand service values, delivery messages and the product range.

The new illustration was to reinforce the precision cutting service offered for steel, using a play on words of how New Year’s Resolutions are often stated as cutting out vices such as drinking or smoking.

The illustration uses a main photographic image with digital illustrations adding a resolution list, a warehouse operative, branding – both on the saw and on the steel, and a ‘text message’ style box to anchor the meaning and allow the viewer to quickly read the content.

The visual was created in a square format making it suitable for use on social media.

Secondly, in order to attract attention and increase stand out on social media, a GIF with light flares on the steel cutting blade and the text box being revealed.

So here’s to 2020. I don’t so much have resolutions but I do have exciting intentions for the year which will be revealed as they evolve and are created. Watch this space to see more and to follow the work progressing.

Thank you to K Steels for their illustration briefs. These are great opportunities to work with live briefs, which pushes my work forwards and helps to develop my evolving process.

Here are some recommendations for my illustration work…

Tennis Club event poster/social media visual

Instructional illustration sheet for Bali Parasol

Find out more about how I can help your business or project here…

Creative Solutions, Visual Content and Illustration

If you have a need for visual content or an illustration to promote your brand and key messages, please email me at inspirebykim@outlook.com

Thanks so much for reading, please Like this post if you do, the feedback really helps.

These are posts that relate to this work…

Christmas Commercial Illustrations

Ski Illustrations

Best 9s of 2019

Bali Parasol – Instructional Illustration Work

Breakfast Cereal Design Concept

Tennis Club Promotional Work Highlights

Brand Art and Infographic – Steel Company

Thanks so much and here’s to a great 2020!

Thanks to much. Have a great year.

Kim

Christmas Commercial Illustrations

I’ve been busy working on these bespoke Christmas illustrations. It was important that the illustrations were on brand and in line with the style of the company logo, website and social media channels.

I created two commercial illustrations in line with the brief for K Steels to use on social media. The illustrations reinforce key product lines and service messages.

 

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Santa wished that K Steels would do all of his deliveries…

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When a test flight went wrong Santa knew he could rely on K Steels

The illustrations included photographic elements, cut paper and digital art using the K Steels brand colour palette.

Hoping that you and yours have a truly wonderful Christmas.

For more information about bespoke communications solutions for your business or organisation visit the following link:

Please Like my post if you do, and share with organisations who would like am on brand illustration. Thank you so much.

Creative Solutions, Visual Content and Illustration

Related projects:

Happy Christmas Illustration

Brand Art – Steel Company

Tennis Club Promotional Work Highlights

Bali Parasol – Instructional Illustration Work

Football Commissioned Artwork