Here is the strategic Christmas illustration for Lancashire and Yorkshire based steel stockholders K Steels.
K Steels wanted a still and animated festive illustration to reinforce the key messages ‘Great service and quick delivery’, and main steel product lines box section, steel plate and steel beam. The artwork was for use on social media and customer communication.
The setting is Santa’s Metal Workshop where the elves are busy unloading much needed steel. We see the edge of the production line where elves are busy manufacturing and welding. Santa is supervising and is very happy with the great K Steels steel and service.
I created the illustration and animation in the brand colours using photo montage of the wagons and hand drawn digital art on iPad and pencil in Procreate app. Watch the process from the final pencil sketch to animation in this quick time-lapse.
In addition to the illustration and gif I created a video version.
If you would like bespoke brand visuals, or have an idea that you would like to see visualised then email me at firstname.lastname@example.org or complete the Illustration Request Form on my homepage.
This is the third successive year that I have created Christmas illustrations for the company. I’ve been working hard to progress my skills and techniques during these years.
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Wishing everyone a Merry Christmas and a happy, healthy 2021.