Bali Parasol contacted me having seen my work on Instagram. They required clear instructional illustrations for how to put up their beautiful parasols, when new.
I accepted the work as I’m enjoying building the visual part of my business and am increasingly aligning this with my existing public relations, promotion and business strategy work.
New instructional illustrations and care advice would replace the existing instruction sheet. This would assist the customers enjoy their Bali parasol immediately, and secondly would free up resource by reducing after delivery queries.
The company provided a brief and suggested the illustrations for the stages of the process, along with outline wording.
It was important to brand the drawings to protect the sheet from being copied, so I was asked to work the Bali Parasol into the illustrations.
The sooner the work was completed the sooner the new instructions would be on their way to customers.
I created thumbnails of the different steps, planning out whether they would be wide action drawings or close ups. I added a couple of extra stages to those briefed to make the instructions unequivocal.
Here are the drawings for the stages.
This is the final A4 document that I created, it will be received along with the parasol.
It’s exciting to think of my drawings being sent around the world with a beautiful parasol as their travel companion, a little bit like the magic carpet ride in Disney’s Aladdin movie. This thought inspired the lead image for this post.
I’m delighted with the work, really enjoyed the brief as the product is so beautiful and intricately detailed and crafted. It was a pleasure to create and Ilse at Bali Parasol was delightful to work with.
The recommendation from Bali Parasol was great to receive…
I’m always keen to create solutions and illustrate concepts so if your business or project needs explaining in a way that words or images cannot then contact me at firstname.lastname@example.org
There is no shade provider more beautiful than Bali Parasol. See the stunning Bali Parasol range at www.baliparasol.com
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You can follow my visual work as it is created at my Instagram feed…
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