Tag Archives: Steel Stockholders

Christmas 2020 Steel Illustrations

Here is the strategic Christmas illustration for Lancashire and Yorkshire based steel stockholders K Steels.

The illustration

K Steels wanted a still and animated festive illustration to reinforce the key messages ‘Great service and quick delivery’, and main steel product lines box section, steel plate and steel beam. The artwork was for use on social media and customer communication.

The animated version of the illustration

The setting is Santa’s Metal Workshop where the elves are busy unloading much needed steel. We see the edge of the production line where elves are busy manufacturing and welding. Santa is supervising and is very happy with the great K Steels steel and service.

I created the illustration and animation in the brand colours using photo montage of the wagons and hand drawn digital art on iPad and pencil in Procreate app. Watch the process from the final pencil sketch to animation in this quick time-lapse.

In addition to the illustration and gif I created a video version.

If you would like bespoke brand visuals, or have an idea that you would like to see visualised then email me at inspirebykim@outlook.com or complete the Illustration Request Form on my homepage.

This is the third successive year that I have created Christmas illustrations for the company. I’ve been working hard to progress my skills and techniques during these years.

What next?

Next you might want to take a look at these related posts…

Bali Parasol Illustrations

Apres-Ski Conceptual Illustration

And here are my most recent blog posts…

Wishing everyone a Merry Christmas and a happy, healthy 2021.

Best wishes

Kim

Here’s my skiing Santa Christmas Greeting gif

Brand Art – Steel Company

Using my marketing and PR background I’ve been working on communications and brand work for Lancashire and Yorkshire based Steel Stockholders K Steels.

Keen to increase awareness and attract new customers and communicate with existing customers I assisted with liaison for a brand new website and new logos, created with Alpha State and US2DESIGN respectively.

I shot and edited two short videos to illustrate the business succinctly.

K Steels Video

Then using photography, hand drawn and digitally created methods I illustrated key facts of the business. Creating an Infographic for use in social media.

Here are the two Infographic versions – one for each of the warehouse sites.

I then made the infographic into an infographic video, to demonstrate the key aspects of the business in less than 1 minute. Click on the above link to watch it on YouTube.

The work is part of activity to celebrate two landmark anniversaries, 40 years at the K Steels Lancashire warehouse and 30 years of The warehouse of K Steels Yorkshire. Here are the commemorative icons that I created.

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The following creative is an image to accompany Facebook posts about special offers.

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This format and the images and logo were then used for the new stock guide book design.

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If you’d like help with brand, marketing, PR or illustration ideas for your business or service you can contact me at inspirebykim@outlook.com

Here are links to related work. Thanks for viewing.

Bali Parasol – Instructional Illustration Work

Tennis Club Promotional Work Highlights

Bell Pepper Allergy Campaign

Sheffield Flag & Souvenir