Tag Archives: motivation

Breakfast Cereal Design Concept

Great days start with great mornings so I wanted to create a positive, inspiring breakfast cereal in response to the brief: Create a fun sized design concept and packaging for a new cereal product.

I wanted to inspire and uplift women through a positive, confident image of a female pilot. She already has three stripes so she’s doing well; metaphorically and literally she is flying high.

Here are my rough drawings whilst brainstorming ideas for the box creative…

Pilot eating breakfast, sketch
My favourite concept from all the ideas (below)

The character was further inspired by the aviation PR work I’ve been busy enjoying in recent weeks, thanks to my client in Florida.

Female pilot

I thought that aeroplane shaped breakfast cereal would be fun and novel. This idea was warmly received in consumer testing, with enthusiastic feedback.

I later added the fruit, and additional cereal aircraft, into the bowl for the final iteration.

Once I had the character idea I felt the breakfast cereal design concept formed around her.

In order to create the entire packaging concept it was necessary to define the target market, and what would appeal to them, to decide the ingredients, flavours, also to create a cereal brand, logo and product name.

I had all this in mind when choosing the colour palette of gold, red wine and cobalt blue. These were colours I could use throughout to represent the morning sun, and the colourful sunrise sky.

I chose ‘Inspired Mornings’ for the cereal company brand, and after painting a sun in watercolours I recreated the round window effect of my ‘Inspire by Kim’ logo and added the new brand name.

Nutrition and natural ingredients are key to wellbeing, which is fuel for a positive frame of mind, so I wanted the flavours and sweetness to be natural, therefore I chose fruit flavours on a Tropical theme, This flavour choice was to evoke the idea that the pilot is flying to a tropical island destination.

Travel, new experiences and the relaxation enjoyed on holiday/ vacation are fundamental to enjoyment of life, so by bringing flavours that are associated with holidays into the cereal concept the consumer would start the day enjoying a breakfast that the brain can associate with positive, pleasant experiences and help the person benefit from the associated holiday feelgood factor.

Watercolour painted pineapple, oranges and coconut
Watercolour painted pineapple, oranges and coconut

By illustrating the ingredients it was possible to give the consumer quick visual references and these were to denote the fresh, healthy, natural qualities of the product and brand values.

The reverse side of the cereal box was a great fun opportunity to further inspire the consumer and providing positive affirmations to start the day, in the form of a circular word search.

The wordsearch was placed over the watercolour sun using my favourite digital application of present, Procreate.

I created a template to fit the sizes in the brief, 4×3 inches, and arranged the completed panels within this.

The cereal box design before assembly
The cereal box design before assembly

This was the completed concept.

I was delighted that as I completed the design I saw the Virgin Atlantic campaign to inspire young women with a day of activity using the hasttag #seeherfly Wonderful that this timing coincided with my design.

Have a flying start to a great day. 🛫

Here’s my recent work along similar lines…

Bali Parasol – Instructional Illustration Work

Tennis Club Promotional Work Highlights

Bottle Brand Design

Brand Art – Steel Company

Get in touch for inspiring communications for your project.

Inspiration On Your Wrist – Design Concept

Wearable tech could improve positivity – make a huge difference to a person’s mindset, rippling throughout their life and relationships for fulfilling outcomes.

I developed a smart watch concept that will monitor pulse, body temperature and motion in order to prompt timely delivery of motivating images and inspiring messages.

For example; elevated heart rate, without physical movement, could be an indicator of anxiety – in this instance the device would alert the wearer, through tone, music track, vibration and/or screen lighting up, to inspiring content, tailored for them through preferences selected in an app.

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Sketchbook illustration of the concept.
The smart watch design prototype
The watch console would slip into a stretchy elastic strap that can be changed and easily replaced. Comfort, own choice of design, washable, changeable and inexpensive.

 

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The strap idea came from my custom designed and printed hair and wrist bands.
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There could be the option for the wearer to print their own strap design at home – making their product unique.

 

The idea is developing and I wonder whether this could be an app in itself. Will explore that idea.

Posts related to this are:

Exhibition – Sheffield 13th – 15th June.

Inspired Bags

The Inspire Bear

Well that’s all for now, thanks for being here 🙂 you can see more at my Facebook page and Instagram feed.

The Inspire Bear

Ta da: I’m delighted to share the Inspire by Kim bear. Made from fabrics that I have designed using techniques including batik, tie dye, dry point printing. 

When flicking through a magazine that my friend brought two years ago after my knee injury I saw a bear pattern that I just had to make in my fabrics.

Starting to emerge

There was a little magic happened when I started making in fabrics that I have created myself. I chose contrasting fabrics next to each other for a colourful, as you’d expect from me no doubt, cheery bear.

Bashful Bare

I used free machine embroidery to add a colourful heart and make his nose. 

Loving the fabric colours meant that I loved the process. The making was also a great boot camp for my sewing techniques as the size of the bear made for small seam allowances which were sometimes fiddly. 

The bear is intended to delight. He carries the messages ‘Be’ and ‘Light’ as a reminder not to take things too seriously, easier said than done. His ear has the Inspire by Kim brand and he has ‘Kim’ on his foot, a little nod to the Toy Story films with Buzz Lightyear and Woody each having ‘Andy’ on their foot.

I’m excited to see where this latest make will lead to next. Watch this space and follow my blog if you’ve enjoyed this post.
Related makes are:

Illustrated Children’s Book

My Life in Paper