On Brand Illustration

Following on from the two festive illustrations for K Steels (below) I created a third on brand illustration. Each illustration was designed to reinforce the brand service values, delivery messages and the product range.

The new illustration was to reinforce the precision cutting service offered for steel, using a play on words of how New Year’s Resolutions are often stated as cutting out vices such as drinking or smoking.

The illustration uses a main photographic image with digital illustrations adding a resolution list, a warehouse operative, branding – both on the saw and on the steel, and a ‘text message’ style box to anchor the meaning and allow the viewer to quickly read the content.

The visual was created in a square format making it suitable for use on social media.

Secondly, in order to attract attention and increase stand out on social media, a GIF with light flares on the steel cutting blade and the text box being revealed.

So here’s to 2020. I don’t so much have resolutions but I do have exciting intentions for the year which will be revealed as they evolve and are created. Watch this space to see more and to follow the work progressing.

Thank you to K Steels for their illustration briefs. These are great opportunities to work with live briefs, which pushes my work forwards and helps to develop my evolving process.

Here are some recommendations for my illustration work…

Tennis Club event poster/social media visual

Instructional illustration sheet for Bali Parasol

Find out more about how I can help your business or project here…

Creative Solutions, Visual Content and Illustration

If you have a need for visual content or an illustration to promote your brand and key messages, please email me at inspirebykim@outlook.com

Thanks so much for reading, please Like this post if you do, the feedback really helps.

These are posts that relate to this work…

Christmas Commercial Illustrations

Ski Illustrations

Best 9s of 2019

Bali Parasol – Instructional Illustration Work

Breakfast Cereal Design Concept

Tennis Club Promotional Work Highlights

Brand Art and Infographic – Steel Company

Thanks so much and here’s to a great 2020!

Thanks to much. Have a great year.

Kim

Best 9s of 2019

I’ve been reviewing the past 12 months and evaluating my favourite work.

Best 9s are a great way to do this. Here are my Best 9 of the year. Work that I feel pleased with as they broke new ground in terms of skills and technique progress.

It’s been great to apply art to commercial illustration briefs and to monetise my practice, as above.

Here are my painted Best 9. A real break through this year was the workshop that I did in Rotterdam with Helen Dardik. The techniques Helen shared, and the products she’s uses, are a real revelation. With practice and care my painting skills are building.

Fabric and Textiles Best 9 – I enjoy the colours and textures that I create on fabrics. Florals and birds were key themes of my work in these mediums this year.

Here’s to 2020. I’m excited to see what emerges this year. I hope your have a great year.

Please like my post, if you do. Thank you so much.

Here are related 2019 highlights…

Christmas Commercial Illustrations

Illustration Recommendations

Tennis Club Promotional Work Highlights

Bali Parasol – Instructional Illustration Work

Latest Illustrations

Gingerbread Adventures

Developed the Happy Christmas design into a 3D gingerbread model. This was the greeting card design…

I used my structural ceramics experience to plan the build and required panels.

And hand cut the pieces using the templates I created, before baking them.

And the gingerbread creation…

With icing, sweets and spin sugar the car, Santa and snow dog were a great table centre piece.

To complement the gingerbread I also baked a chocolate cake with jelly bunt and spun sugar.

Hope everyone’s Christmas is just as they wish it to be.

Kim x

Here are related stories…

Christmas Commercial Illustrations

Free Download – Christmas Card Design

Christmas Commercial Illustrations

I’ve been busy working on these bespoke Christmas illustrations. It was important that the illustrations were on brand and in line with the style of the company logo, website and social media channels.

I created two commercial illustrations in line with the brief for K Steels to use on social media. The illustrations reinforce key product lines and service messages.

 

Santa wished that K Steels would do all of his deliveries…

When a test flight went wrong Santa knew he could rely on K Steels

The illustrations included photographic elements, cut paper and digital art using the K Steels brand colour palette.

Hoping that you and yours have a truly wonderful Christmas.

For more information about bespoke communications solutions for your business or organisation visit the following link:

Please Like my post if you do, and share with organisations who would like am on brand illustration. Thank you so much.

Creative Solutions, Visual Content and Illustration

Related projects:

Happy Christmas Illustration

Brand Art – Steel Company

Tennis Club Promotional Work Highlights

Bali Parasol – Instructional Illustration Work

Football Commissioned Artwork

Happy Christmas Illustration

Wishing you a Happy Christmas.

I created this design as an online and offline greeting. A still illustration with photographic and digital art, and also a gif with flashing fairy lights.

The design swops Santa’s sleigh for a sports car based on my favourite car design. I originally made the car in cut paper for this ‘Going to the Seaside’ Paperart piece.

Santa is joined by a little white dog, who is enjoying the ride, and a small festive robin.

The little white dog features in that artwork and those who’ve been following my work will know is the character Sam, who I’ve also painted for the Children’s book – The Dog Who Wanted To Fly

Sam – Copyright Kim

I chad created the Santa for commercial Christmas illustration I was also working on…

Using the design I created a limited print run of just 10 Christmas cards. Then my printer stopped working.

I added sparkly details with gel glitter pens and sent the fleet of greetings to family and close friends.

I next went on to bake this design in Gingerbread. See this story here…

Click on the image to see the gingerbread version of this design…

Once created I felt that the robin on the picture needed to ice skate. So I added skates and made an animated gif. A little winter sport fun for my favourite festive bird.

Wishing everyone a Happy Christmas. Thank you so much for the support and to everyone who has read, Liked and Shared my work. It means so much.

Please Like and Share this post, if you wish to. I’m keen to reach as many people as possible to brighten their Christmas.

Thanks so much.

Kim x

Here are related posts:

Christmas Commercial Illustrations

Gingerbread Adventures

Latest Illustrations

September Reflection and October Direction

Paperart Originals – Ready for a new home

Free Download – Christmas Card Design

Breakfast Cereal Design Concept

Great days start with great mornings so I wanted to create a positive, inspiring breakfast cereal in response to the brief: Create a fun sized design concept and packaging for a new cereal product.

I wanted to inspire and uplift women through a positive, confident image of a female pilot. She already has three stripes so she’s doing well; metaphorically and literally she is flying high.

Here are my rough drawings whilst brainstorming ideas for the box creative…

My favourite concept from all the ideas (below)

The character was further inspired by the aviation PR work I’ve been busy enjoying in recent weeks, thanks to my client in Florida.

I thought that aeroplane shaped breakfast cereal would be fun and novel. This idea was warmly received in consumer testing, with enthusiastic feedback.

I later added the fruit, and additional cereal aircraft, into the bowl for the final iteration.

Once I had the character idea I felt the breakfast cereal design concept formed around her.

In order to create the entire packaging concept it was necessary to define the target market, and what would appeal to them, to decide the ingredients, flavours, also to create a cereal brand, logo and product name.

I had all this in mind when choosing the colour palette of gold, red wine and cobalt blue. These were colours I could use throughout to represent the morning sun, and the colourful sunrise sky.

I chose ‘Inspired Mornings’ for the cereal company brand, and after painting a sun in watercolours I recreated the round window effect of my ‘Inspire by Kim’ logo and added the new brand name.

Nutrition and natural ingredients are key to wellbeing, which is fuel for a positive frame of mind, so I wanted the flavours and sweetness to be natural, therefore I chose fruit flavours on a Tropical theme, This flavour choice was to evoke the idea that the pilot is flying to a tropical island destination.

Travel, new experiences and the relaxation enjoyed on holiday/ vacation are fundamental to enjoyment of life, so by bringing flavours that are associated with holidays into the cereal concept the consumer would start the day enjoying a breakfast that the brain can associate with positive, pleasant experiences and help the person benefit from the associated holiday feelgood factor.

Watercolour painted pineapple, oranges and coconut

By illustrating the ingredients it was possible to give the consumer quick visual references and these were to denote the fresh, healthy, natural qualities of the product and brand values.

The reverse side of the cereal box was a great fun opportunity to further inspire the consumer and providing positive affirmations to start the day, in the form of a circular word search.

The wordsearch was placed over the watercolour sun using my favourite digital application of present, Procreate.

I created a template to fit the sizes in the brief, 4×3 inches, and arranged the completed panels within this.

The cereal box design before assembly

This was the completed concept.

I was delighted that as I completed the design I saw the Virgin Atlantic campaign to inspire young women with a day of activity using the hasttag #seeherfly Wonderful that this timing coincided with my design.

Have a flying start to a great day. 🛫

Here’s my recent work along similar lines…

Bali Parasol – Instructional Illustration Work

Tennis Club Promotional Work Highlights

Bottle Brand Design

Brand Art – Steel Company

Get in touch for inspiring communications for your project.

Inktober 2019

#Inktober2019 – an ink drawing a day for the month of October. Relieved to have completed the task. Here are my pieces. Copyright Kim.

#inktober #draw #creativechallenge #illustration #illustrator #sheffieldillustrators #lancashireartist #creativesolutions #visualcontent #conceptualillustration

Thanks all. Wanted to record this work here. It was a lot of work but I’m pleased with the progress and learned from process.

For illustrations for your product or service see this page and email me at inspirebykim@outlook.com

Inktober 2019 – Week 1

Inktober – Week 2

Inktober Week 3

Inktober Week 4 Drawings

Tennis Club Promotional Work Highlights

Reflecting on a great tennis season.

Michael Mason, Chairman of Ridgeway Tennis Club, said, “Our membership numbers have increased this year which is good news and is mainly due to the two Open Mornings we held. Subscriptions were up on the previous year.  

“The publicity for both of these Open Mornings differed from our previous publicity drives in that much more use of social media was made and for this we have Kim to thank for both her creative abilities in producing some eye-catching posts on Facebook etc. as well as A4 posters to put up around the area, so I thank her very much for that and the time she has spent doing the publicity. It has made a real difference.   I hope that the new members enjoyed their first summer of tennis.”

Here are the highlights including social media visual content, promotional communications and posters.

The objectives may were to attract new members and to improve existing member communication and engagement. A new Facebook page, a members’ Facebook group and sharing visual promotional content on local community Facebook pages achieved the objectives.

“I have no hesitation in recommending Kim for her promotional work involving Ridgeway Tennis Club. The social media presence and membership involvement has increased by a significant margin.
Very impressive.” Alan Firth, Ridgeway Tennis Club.

Identifying the club’s key messages at the outset of the work, setting a limited colour palette and visual identity for the clubs poster sites and Facebook page established a brand identity, atmosphere and clear top line information for the public, new and established members.

Event promotion through Facebook, Twitter and Instagram, using still content and gifs increased local awareness of the club and boosted attendance, adding value for members and bringing new income through the additional membership fees – which allow the club to offer tennis coaching to children in the local community at accessible prices.

Courtside poster sites were fully utilised with posters stating the club’s membership benefits, timetable, coaching programme and key events. Maintained and updated through the season.

Member testimonials with creative photography were used to support the club’s key messages.

Get in touch for creative solutions for your project, business or organisation inspirebykim@outlook.com

See more about this work…

Tennis Club Promotion Part Two

Tennis Club Illustration and Design Work

See more commercial illustration work here.

Bali Parasol – Instructional Illustration Work

Bali Parasol contacted me having seen my work on Instagram. They required clear instructional illustrations for how to put up their beautiful parasols, when new.

I accepted the work as I’m enjoying building the visual part of my business and am increasingly aligning this with my existing public relations, promotion and business strategy work.

The Brief

New instructional illustrations and care advice would replace the existing instruction sheet. This would assist the customers enjoy their Bali parasol immediately, and secondly would free up resource by reducing after delivery queries.

The company provided a brief and suggested the illustrations for the stages of the process, along with outline wording.

It was important to brand the drawings to protect the sheet from being copied, so I was asked to work the Bali Parasol into the illustrations.

The sooner the work was completed the sooner the new instructions would be on their way to customers.

The Process

I created thumbnails of the different steps, planning out whether they would be wide action drawings or close ups. I added a couple of extra stages to those briefed to make the instructions unequivocal.

Here are the drawings for the stages.

This is the final A4 document that I created, it will be received along with the parasol.

It’s exciting to think of my drawings being sent around the world with a beautiful parasol as their travel companion, a little bit like the magic carpet ride in Disney’s Aladdin movie. This thought inspired the lead image for this post.

I’m delighted with the work, really enjoyed the brief as the product is so beautiful and intricately detailed and crafted. It was a pleasure to create and Ilse at Bali Parasol was delightful to work with.

The recommendation from Bali Parasol was great to receive…

I love the detail and craftspersonship, and how it is accentuated with the metallics.

I’m always keen to create solutions and illustrate concepts so if your business or project needs explaining in a way that words or images cannot then contact me at inspirebykim@outlook.com

There is no shade provider more beautiful than Bali Parasol. See the stunning Bali Parasol range at www.baliparasol.com

Posts which relate to this work are:

Illustrated Recipe – Buns

How to plant a tree – Instructional Illustration

Brand Art for Steel Company

Tennis Club Promotion Part Two

You can follow my visual work as it is created at my Instagram feed…

https://www.instagram.com/inspirebykim/

Get in touch to discuss your brief for promotional work and creative solutions.

Many thanks

Kim

Latest Illustrations

Here are my latest illustrations and paintings. So loving creating at the moment.

The next task in #illustrationworkshop is a book cover. I thought that as I’m intending to create a book that I should use this prompt in this way.

A family gathering is always a lovely creative opportunity.

Summer Party themed illustration – developing the flower painting and trying out words and other items with the new paints and techniques.

Spot illustration for a magazine article about holiday/summer book recommendations.

Painted in watercolours and the elements brought together in @pixelmatorapp on my #iPhone

I like how this has come together and creating the woman for the glass.

Lovely time painting on location @renishawhallg with my little buddy. There are so many delightful flowers to choose from, some aren’t really in a place to stop and paint.

I’m pleased with how the floral art is developing and enjoying the paints.

I was pleased with this painting as it was a significant development on my previous painting on location at Renishaw. I like the energy and looseness of this piece though.

It’s this kind of work that o like to hold in mind and rest my subconscious on whilst trying to go back to sleep.

We’re getting the Folksy shop ready for the busy festive shopping time so if you’d like an original artwork for your loved one you can buy them here.

The tennis club needed a certificate, so keeping consistent with the illustrations I have done for club posters, social media posts and children’s colouring sheets I drew the club trophies, some are almost 100 years old, and a banner to start the build up to centenary celebrations, to create a certificate template.

I’m developing the drawing stage for my my next illustrations, I’ll share them when completed, but if you’d like to see the process and stages then pop over to my Instagram.

Thanks for spending time here, hope you’ve enjoyed it.

🎨

Happy Creating

😊🐶

Love Kim and 🐾

Posts that relate to this are…

Reflecting on a creative August

Brushed Blooms

Tennis Club Promotion Part Two

Bye for now.