Tag Archives: illustration workshop

Snowy Children’s Book Illustrations

Building on the Reaching For The Stars artwork (image below) featured in the previous blog post, I explored the character further.

Reaching For The Stars

I set myself the challenge of creating the same illustration from a top down perspective, with each of the animals in the correct order and corresponding position to the original illustration.

Here’s the resulting painting of the animal tower and young Jelena reaching for the stars, supported by the animals as snowflakes fall from the sky. Jelena believe her late mother to be amongst the stars; the animals assist her in her goal to reach closer to the stars.

In order develop the character further I created a page of illustrations of Jelena’s accessories.

I then thought about how she would move, painting different poses that she would move through in a children’s book story.

This work grew out of the Ski A-Z Book that I am working on. You can see this work at these links.

Apres-Ski Illustration

Technical Ski Illustrations

A-Z of Ski – E for Exhilaration 

Thanks so much for being here on my website. I’m posting new work as its created on my Instagram feed so you might like to follow my work.

Here are my latest blog posts…

Bye for now.

Kim

Extreme Skiing Book Illustrations

I’m celebrating my work being published in a brand new book by an Extreme Skier in the United States. I was commissioned to create 24 bespoke illustrations for the book. It is wonderful to see my work in print. Illustrations by Kim for new book 30 Years in A White Haze by Dan Egan and Eric Wilbur #30yearsinawhitehaze

Breakfast Cereal Design Concept

Great days start with great mornings so I wanted to create a positive, inspiring breakfast cereal in response to the brief: Create a fun sized design concept and packaging for a new cereal product.

I wanted to inspire and uplift women through a positive, confident image of a female pilot. She already has three stripes so she’s doing well; metaphorically and literally she is flying high.

Here are my rough drawings whilst brainstorming ideas for the box creative…

Pilot eating breakfast, sketch
My favourite concept from all the ideas (below)

The character was further inspired by the aviation PR work I’ve been busy enjoying in recent weeks, thanks to my client in Florida.

Female pilot

I thought that aeroplane shaped breakfast cereal would be fun and novel. This idea was warmly received in consumer testing, with enthusiastic feedback.

I later added the fruit, and additional cereal aircraft, into the bowl for the final iteration.

Once I had the character idea I felt the breakfast cereal design concept formed around her.

In order to create the entire packaging concept it was necessary to define the target market, and what would appeal to them, to decide the ingredients, flavours, also to create a cereal brand, logo and product name.

I had all this in mind when choosing the colour palette of gold, red wine and cobalt blue. These were colours I could use throughout to represent the morning sun, and the colourful sunrise sky.

I chose ‘Inspired Mornings’ for the cereal company brand, and after painting a sun in watercolours I recreated the round window effect of my ‘Inspire by Kim’ logo and added the new brand name.

Nutrition and natural ingredients are key to wellbeing, which is fuel for a positive frame of mind, so I wanted the flavours and sweetness to be natural, therefore I chose fruit flavours on a Tropical theme, This flavour choice was to evoke the idea that the pilot is flying to a tropical island destination.

Travel, new experiences and the relaxation enjoyed on holiday/ vacation are fundamental to enjoyment of life, so by bringing flavours that are associated with holidays into the cereal concept the consumer would start the day enjoying a breakfast that the brain can associate with positive, pleasant experiences and help the person benefit from the associated holiday feelgood factor.

Watercolour painted pineapple, oranges and coconut
Watercolour painted pineapple, oranges and coconut

By illustrating the ingredients it was possible to give the consumer quick visual references and these were to denote the fresh, healthy, natural qualities of the product and brand values.

The reverse side of the cereal box was a great fun opportunity to further inspire the consumer and providing positive affirmations to start the day, in the form of a circular word search.

The wordsearch was placed over the watercolour sun using my favourite digital application of present, Procreate.

I created a template to fit the sizes in the brief, 4×3 inches, and arranged the completed panels within this.

The cereal box design before assembly
The cereal box design before assembly

This was the completed concept.

I was delighted that as I completed the design I saw the Virgin Atlantic campaign to inspire young women with a day of activity using the hasttag #seeherfly Wonderful that this timing coincided with my design.

Have a flying start to a great day. 🛫

Here’s my recent work along similar lines…

Bali Parasol – Instructional Illustration Work

Tennis Club Promotional Work Highlights

Bottle Brand Design

Brand Art – Steel Company

Get in touch for inspiring communications for your project.