Tag Archives: drawing

Breakfast Cereal Design Concept

Great days start with great mornings so I wanted to create a positive, inspiring breakfast cereal in response to the brief: Create a fun sized design concept and packaging for a new cereal product.

I wanted to inspire and uplift women through a positive, confident image of a female pilot. She already has three stripes so she’s doing well; metaphorically and literally she is flying high.

Here are my rough drawings whilst brainstorming ideas for the box creative…

Pilot eating breakfast, sketch
My favourite concept from all the ideas (below)

The character was further inspired by the aviation PR work I’ve been busy enjoying in recent weeks, thanks to my client in Florida.

Female pilot

I thought that aeroplane shaped breakfast cereal would be fun and novel. This idea was warmly received in consumer testing, with enthusiastic feedback.

I later added the fruit, and additional cereal aircraft, into the bowl for the final iteration.

Once I had the character idea I felt the breakfast cereal design concept formed around her.

In order to create the entire packaging concept it was necessary to define the target market, and what would appeal to them, to decide the ingredients, flavours, also to create a cereal brand, logo and product name.

I had all this in mind when choosing the colour palette of gold, red wine and cobalt blue. These were colours I could use throughout to represent the morning sun, and the colourful sunrise sky.

I chose ‘Inspired Mornings’ for the cereal company brand, and after painting a sun in watercolours I recreated the round window effect of my ‘Inspire by Kim’ logo and added the new brand name.

Nutrition and natural ingredients are key to wellbeing, which is fuel for a positive frame of mind, so I wanted the flavours and sweetness to be natural, therefore I chose fruit flavours on a Tropical theme, This flavour choice was to evoke the idea that the pilot is flying to a tropical island destination.

Travel, new experiences and the relaxation enjoyed on holiday/ vacation are fundamental to enjoyment of life, so by bringing flavours that are associated with holidays into the cereal concept the consumer would start the day enjoying a breakfast that the brain can associate with positive, pleasant experiences and help the person benefit from the associated holiday feelgood factor.

Watercolour painted pineapple, oranges and coconut
Watercolour painted pineapple, oranges and coconut

By illustrating the ingredients it was possible to give the consumer quick visual references and these were to denote the fresh, healthy, natural qualities of the product and brand values.

The reverse side of the cereal box was a great fun opportunity to further inspire the consumer and providing positive affirmations to start the day, in the form of a circular word search.

The wordsearch was placed over the watercolour sun using my favourite digital application of present, Procreate.

I created a template to fit the sizes in the brief, 4×3 inches, and arranged the completed panels within this.

The cereal box design before assembly
The cereal box design before assembly

This was the completed concept.

I was delighted that as I completed the design I saw the Virgin Atlantic campaign to inspire young women with a day of activity using the hasttag #seeherfly Wonderful that this timing coincided with my design.

Have a flying start to a great day. 🛫

Here’s my recent work along similar lines…

Bali Parasol – Instructional Illustration Work

Tennis Club Promotional Work Highlights

Bottle Brand Design

Brand Art – Steel Company

Get in touch for inspiring communications for your project.

Bali Parasol – Instructional Illustration Work

Bali Parasol contacted me having seen my work on Instagram. They required clear instructional illustrations for how to put up their beautiful parasols, when new.

I accepted the work as I’m enjoying building the visual part of my business and am increasingly aligning this with my existing public relations, promotion and business strategy work.

The Brief

New instructional illustrations and care advice would replace the existing instruction sheet. This would assist the customers enjoy their Bali parasol immediately, and secondly would free up resource by reducing after delivery queries.

The company provided a brief and suggested the illustrations for the stages of the process, along with outline wording.

It was important to brand the drawings to protect the sheet from being copied, so I was asked to work the Bali Parasol into the illustrations.

The sooner the work was completed the sooner the new instructions would be on their way to customers.

The Process

I created thumbnails of the different steps, planning out whether they would be wide action drawings or close ups. I added a couple of extra stages to those briefed to make the instructions unequivocal.

Here are the drawings for the stages.

This is the final A4 document that I created, it will be received along with the parasol.

It’s exciting to think of my drawings being sent around the world with a beautiful parasol as their travel companion, a little bit like the magic carpet ride in Disney’s Aladdin movie. This thought inspired the lead image for this post.

I’m delighted with the work, really enjoyed the brief as the product is so beautiful and intricately detailed and crafted. It was a pleasure to create and Ilse at Bali Parasol was delightful to work with.

The recommendation from Bali Parasol was great to receive…

I love the detail and craftspersonship, and how it is accentuated with the metallics.

I’m always keen to create solutions and illustrate concepts so if your business or project needs explaining in a way that words or images cannot then contact me at inspirebykim@outlook.com

There is no shade provider more beautiful than Bali Parasol. See the stunning Bali Parasol range at www.baliparasol.com

Posts which relate to this work are:

Illustrated Recipe – Buns

How to plant a tree – Instructional Illustration

Brand Art for Steel Company

Tennis Club Promotion Part Two

You can follow my visual work as it is created at my Instagram feed…

https://www.instagram.com/inspirebykim/

Get in touch to discuss your brief for promotional work and creative solutions.

Many thanks

Kim