Life Coach Elaine Mitchell asked me for an artwork for two Empowered Woman events for International Women’s Day. I’ll be speaking about my journey and exhibiting original artworks for, prints and exciting new products for sale, at the event on 8th March.
Here’s the story of development of the artwork, as drafted for Elaine’s blog…
Developing Artwork For Empowered Woman Events By Life Coach Elaine Mitchell
I was delighted that Elaine asked me to create an artwork for her two International Women’s Day events on March 7th and 8th 2017 at Hotel Van Dyk.
I’m a Sheffield based artist and illustrator with the brand of Inspire by Kim. After a successful career, in travel industry public relations, blowing my knee was the impetus to become a full-time artist. Now creating art and illustration for myself, and my wonderful customers, is the good that came out of major injury.
Elaine’s brief to create a dynamic brand image, demonstrating empowerment, authenticity, strength, warmth, flow and generosity is inline with psyche of the female characters that I create. My characters are their authentic selves and thrive by living this way. The ‘Wonderful Women’ in my Portfolio demonstrate this theme, such as my ‘Leaves Lady’, which I used to promote my April 2016 exhibition.
After giving a lot of thought to Elaine’s brief I sketched a number of concepts. I wanted the piece to have a lot of energy, demonstrated by colour, and to symbolise positivity ahead. I developed ideas using markers, Lino cutting, inks and a great Sheffield made colour crystal product called Brusho.
Elaine loved the a number of the artworks but was keen to change the background colour. The chosen artwork was the colourful figure striding forwards, as her fabulous self, towards a shining future.
I replaced the background with Elaine’s signature green, as used on her website and book cover. I left enough space alongside the figure for Elaine to add information about the wonderful events in March.
Spectra Electra – Elaine asked for a name for the woman, Spectra then Electra popped into my head.
It’s great working which Elaine as she’s so bubbly, positive and fun. I’m delighted that Elaine has asked me to speak about my journey and exhibit at the Empowered Woman Celebration on 8th March at the Hotel Van Dyk.
I’ll be offering original artworks, prints and exciting new products for sale at the event on 8th March.
Posts related to this: