On Brand Illustration

Following on from the two festive illustrations for K Steels (below) I created a third on brand illustration. Each illustration was designed to reinforce the brand service values, delivery messages and the product range.

The new illustration was to reinforce the precision cutting service offered for steel, using a play on words of how New Year’s Resolutions are often stated as cutting out vices such as drinking or smoking.

The illustration uses a main photographic image with digital illustrations adding a resolution list, a warehouse operative, branding – both on the saw and on the steel, and a ‘text message’ style box to anchor the meaning and allow the viewer to quickly read the content.

The visual was created in a square format making it suitable for use on social media.

Secondly, in order to attract attention and increase stand out on social media, a GIF with light flares on the steel cutting blade and the text box being revealed.

So here’s to 2020. I don’t so much have resolutions but I do have exciting intentions for the year which will be revealed as they evolve and are created. Watch this space to see more and to follow the work progressing.

Thank you to K Steels for their illustration briefs. These are great opportunities to work with live briefs, which pushes my work forwards and helps to develop my evolving process.

Here are some recommendations for my illustration work…

Tennis Club event poster/social media visual

Instructional illustration sheet for Bali Parasol

Find out more about how I can help your business or project here…

Creative Solutions, Visual Content and Illustration

If you have a need for visual content or an illustration to promote your brand and key messages, please email me at inspirebykim@outlook.com

Thanks so much for reading, please Like this post if you do, the feedback really helps.

These are posts that relate to this work…

Christmas Commercial Illustrations

Best 9s of 2019

Bali Parasol – Instructional Illustration Work

Breakfast Cereal Design Concept

Tennis Club Promotional Work Highlights

Brand Art and Infographic – Steel Company

Thanks so much and here’s to a great 2020!

Thanks to much. Have a great year.

Kim

Best 9s of 2019

I’ve been reviewing the past 12 months and evaluating my favourite work.

Best 9s are a great way to do this. Here are my Best 9 of the year. Work that I feel pleased with as they broke new ground in terms of skills and technique progress.

It’s been great to apply art to commercial illustration briefs and to monetise my practice, as above.

Here are my painted Best 9. A real break through this year was the workshop that I did in Rotterdam with Helen Dardik. The techniques Helen shared, and the products she’s uses, are a real revelation. With practice and care my painting skills are building.

Fabric and Textiles Best 9 – I enjoy the colours and textures that I create on fabrics. Florals and birds were key themes of my work in these mediums this year.

Here’s to 2020. I’m excited to see what emerges this year. I hope your have a great year.

Please like my post, if you do. Thank you so much.

Here are related 2019 highlights…

Christmas Commercial Illustrations

Illustration Recommendations

Tennis Club Promotional Work Highlights

Bali Parasol – Instructional Illustration Work

Latest Illustrations

Gingerbread Adventures

Developed the Happy Christmas design into a 3D gingerbread model. This was the greeting card design…

I used my structural ceramics experience to plan the build and required panels.

And hand cut the pieces using the templates I created, before baking them.

And the gingerbread creation…

With icing, sweets and spin sugar the car, Santa and snow dog were a great table centre piece.

To complement the gingerbread I also baked a chocolate cake with jelly bunt and spun sugar.

Hope everyone’s Christmas is just as they wish it to be.

Kim x

Here are related stories…

Christmas Commercial Illustrations

Free Download – Christmas Card Design

Christmas Commercial Illustrations

I’ve been busy working on these bespoke Christmas illustrations. It was important that the illustrations were on brand and in line with the style of the company logo, website and social media channels.

I created two commercial illustrations in line with the brief for K Steels to use on social media. The illustrations reinforce key product lines and service messages.

 

IMG_0286
Santa wished that K Steels would do all of his deliveries…
IMG_0297
When a test flight went wrong Santa knew he could rely on K Steels

The illustrations included photographic elements, cut paper and digital art using the K Steels brand colour palette.

Hoping that you and yours have a truly wonderful Christmas.

For more information about bespoke communications solutions for your business or organisation visit the following link:

Please Like my post if you do, and share with organisations who would like am on brand illustration. Thank you so much.

Creative Solutions, Visual Content and Illustration

Related projects:

Happy Christmas Illustration

Brand Art – Steel Company

Tennis Club Promotional Work Highlights

Bali Parasol – Instructional Illustration Work

Football Commissioned Artwork

Happy Christmas Illustration

Wishing you a Happy Christmas.

I created this design as an online and offline greeting. A still illustration with photographic and digital art, and also a gif with flashing fairy lights.

The design swops Santa’s sleigh for a sports car based on my favourite car design. I originally made the car in cut paper for this ‘Going to the Seaside’ Paperart piece.

Santa is joined by a little white dog, who is enjoying the ride, and a small festive robin.

The little white dog features in that artwork and those who’ve been following my work will know is the character Sam, who I’ve also painted for the Children’s book – The Dog Who Wanted To Fly

Sam – Copyright Kim

I chad created the Santa for commercial Christmas illustration I was also working on…

Using the design I created a limited print run of just 10 Christmas cards. Then my printer stopped working.

I added sparkly details with gel glitter pens and sent the fleet of greetings to family and close friends.

I next went on to bake this design in Gingerbread. See this story here…

Click on the image to see the gingerbread version of this design…

Once created I felt that the robin on the picture needed to ice skate. So I added skates and made an animated gif. A little winter sport fun for my favourite festive bird.

Wishing everyone a Happy Christmas. Thank you so much for the support and to everyone who has read, Liked and Shared my work. It means so much.

Please Like and Share this post, if you wish to. I’m keen to reach as many people as possible to brighten their Christmas.

Thanks so much.

Kim x

Here are related posts:

Christmas Commercial Illustrations

Gingerbread Adventures

Latest Illustrations

September Reflection and October Direction

Paperart Originals – Ready for a new home

Free Download – Christmas Card Design

Free Download – Christmas Card Design

A free downloadable Christmas Card to print at home.

Image 69
The design for the front of the Christmas Card.

 

I’m so grateful for everyone who Likes and engages with my Inspire by Kim website, Facebook page, Instagram so I wanted to give a thank you. Here it is…

A free downloadable Christmas Card to print at home.

IMG_3077

The design is a winter village scene featuring the Gingerbread House, reindeer, sleigh and snowman that I baked.

IMG_3100

I recommend printing on card or good quality photo paper and just ask that the design is sent in its entirety. If you’re new here please follow the blog to be eligible for the download.

Click on the following link to download.

Christmas Card – Inspire by Kim. Not for sale

Please note this for your enjoyment and whoever you choose to send it to. This copyrighted card design cannot be printed for sale and cannot be sold.

See the Gingerbread House here…

Thank you again to everyone for their ongoing support.

Kim 

Related:

Breakfast Cereal Design Concept

Illustrated Recipe – Buns

Instagram Highlights

Bottle Brand Design

Instagram Highlights

Have a lovely Christmas all.

If you’ve liked this post please Like it and if you think there is someone who would enjoy seeing it please share. Thank you.

 

 

 

 

The Kindness Cup – Magical Worlds Illustration

The most special night of the year the nights when the Kindness Cup is presented. A great celebration for the winner of the highest accolade.

I initially cringed at the magical worlds brief but quite enjoyed it in the end, right about the time I started adding fairy lights to the illustration.

The Brief: The ‘Magical Worlds’ prompt for #portfolioclub for this month got me thinking about ideal worlds, and how it would be if kindness was valued above all else and was the greatest achievement of success.

Life in this alternate reality would have cultivating kindness at the foundation of its values. It would be life’s work to be kind.

My initial concept, drawn whilst brainstorming.

The brief had an ‘ethereal’ prompt and a defined four colour palette, which are not my normal colours therefore this was challenging, but I enjoyed working with them.

img_6883
This figure is in the colour palette defined in the brief.

I spent time this year drawing trophies for illustration work to promote tennis club events for social media posts and on winner’s certificates. This work informed the development of the Kindness Cup.

img_6955
Tennis Club Promotional Work featuring trophies

The Kindness Cup with the cast iron work of the Paris Metro, which inspired the design. I love this art deco work by Lyonnais architect Hector Guimard.

image 260
The Kindness Cup – inspired by the cast iron of the Paris Metro
Trophy woman gif
I began to see a face in the trophy. So I developed this and might explore it further. Here’s a gif of this in the meantime.
Character illustrations
My characters who formed the community crowd.

untitled_artwork-1

I made the characters into silhouettes and gave them LED lit balloon and light up tulips. Added a little mist for atmosphere. The fairy lights, a fuzzy moon and multicoloured stars light the scene.

#illustration #kindness #trophy #magicalworld #success #thesecretofsuccess #valuekindness #conceptualillustration #illustrator #sheffieldillustrator #lancashireartist #howto #inspiration

Related work:

Portfolio Club – Circus Illustration

Breakfast Cereal Design Concept

Bali Parasol – Instructional Illustration Work

#PortfolioClub September – Folk Costume

You can see more of Hector Guimard’s work here.

Thanks for being here. Please Like if you do and supportive comments are always appreciated.

 

Breakfast Cereal Design Concept

Great days start with great mornings so I wanted to create a positive, inspiring breakfast cereal in response to the brief: Create a fun sized design concept and packaging for a new cereal product.

I wanted to inspire and uplift women through a positive, confident image of a female pilot. She already has three stripes so she’s doing well; metaphorically and literally she is flying high.

Here are my rough drawings whilst brainstorming ideas for the box creative…

Pilot eating breakfast, sketch
My favourite concept from all the ideas (below)

The character was further inspired by the aviation PR work I’ve been busy enjoying in recent weeks, thanks to my client in Florida.

Female pilot

I thought that aeroplane shaped breakfast cereal would be fun and novel. This idea was warmly received in consumer testing, with enthusiastic feedback.

I later added the fruit, and additional cereal aircraft, into the bowl for the final iteration.

Once I had the character idea I felt the breakfast cereal design concept formed around her.

In order to create the entire packaging concept it was necessary to define the target market, and what would appeal to them, to decide the ingredients, flavours, also to create a cereal brand, logo and product name.

I had all this in mind when choosing the colour palette of gold, red wine and cobalt blue. These were colours I could use throughout to represent the morning sun, and the colourful sunrise sky.

I chose ‘Inspired Mornings’ for the cereal company brand, and after painting a sun in watercolours I recreated the round window effect of my ‘Inspire by Kim’ logo and added the new brand name.

Nutrition and natural ingredients are key to wellbeing, which is fuel for a positive frame of mind, so I wanted the flavours and sweetness to be natural, therefore I chose fruit flavours on a Tropical theme, This flavour choice was to evoke the idea that the pilot is flying to a tropical island destination.

Travel, new experiences and the relaxation enjoyed on holiday/ vacation are fundamental to enjoyment of life, so by bringing flavours that are associated with holidays into the cereal concept the consumer would start the day enjoying a breakfast that the brain can associate with positive, pleasant experiences and help the person benefit from the associated holiday feelgood factor.

Watercolour painted pineapple, oranges and coconut
Watercolour painted pineapple, oranges and coconut

By illustrating the ingredients it was possible to give the consumer quick visual references and these were to denote the fresh, healthy, natural qualities of the product and brand values.

The reverse side of the cereal box was a great fun opportunity to further inspire the consumer and providing positive affirmations to start the day, in the form of a circular word search.

The wordsearch was placed over the watercolour sun using my favourite digital application of present, Procreate.

I created a template to fit the sizes in the brief, 4×3 inches, and arranged the completed panels within this.

The cereal box design before assembly
The cereal box design before assembly

This was the completed concept.

I was delighted that as I completed the design I saw the Virgin Atlantic campaign to inspire young women with a day of activity using the hasttag #seeherfly Wonderful that this timing coincided with my design.

Have a flying start to a great day. 🛫

Here’s my recent work along similar lines…

Bali Parasol – Instructional Illustration Work

Tennis Club Promotional Work Highlights

Bottle Brand Design

Brand Art – Steel Company

Get in touch for inspiring communications for your project.

Inktober 2019

#Inktober2019 – an ink drawing a day for the month of October. Relieved to have completed the task. Here are my pieces. Copyright Kim.

#inktober #draw #creativechallenge #illustration #illustrator #sheffieldillustrators #lancashireartist #creativesolutions #visualcontent #conceptualillustration

Thanks all. Wanted to record this work here. It was a lot of work but I’m pleased with the progress and learned from process.

For illustrations for your product or service see this page and email me at inspirebykim@outlook.com

Inktober 2019 – Week 1

Inktober – Week 2

Inktober Week 3

Inktober Week 4 Drawings

Inktober Week 4 Drawings

My favourite #Inktober2019 work

I’m pleased to have made it through to the fourth and final week of #Inktober. Here are this week’s ink artworks… apologies that they aren’t in order.

A tricky prompt was day 25, tasty. I did a line drawing which has been a bit of a breakthrough piece for me as it has helped me realise that it is conceptual illustration that I really want to excel at.

I did an ink line drawing which I then developed into a painted piece. Painted on the beach whilst on holiday in Turkey, in my favourite watercolours.

“The Doctor will see you now”. Ink and cherry 🍒 juice.

I’m not really into Halloween anymore but the illustration prompts are all part of the challenge. So here is my macabre drawing for the Day 22 #Inktober prompt Ghost and #portfolioclub which gave me the haunted prompts ‘doctor’ and ‘conservatory’.

#inktober2019 #doctor #hauntedhouse #conservatory #drawingchallenge #surgeon #ghost

#Inktober day 23 prompt is ancient.

Happened upon this ancient species today, sadly it was dead. So have honoured it for today’s #inktober2019 drawing.

This fascinating ancient species was a pleasure to study.

#dragonfly #inktober

These next three pieces I drew inflight, whilst travelling back from my holiday. I find the seating and table position on aircraft ideal for drawing.

Inktober day 27 prompt is coat. This and recent observations made me think about how inhibitions, self-consciousness and fear can become a heavy, restrictive coat, holding a person back from fully enjoying life.

#inktober2019 #fear #inhibitions #selfconsciousness

#Inktober day 28 prompt is Ride. This made me think about going with the flow, accepting with positivity whenever possible what happens. It’s all about the journey.

#inktober2019 #ride #rollercoaster #illustrator #illustration #flow

#Inktober day 29 prompt is Injured. This of course took me back to my knee injury and this climb back from injury that I’ve illustrated is ‘inspired’ by the long rehab experience.

I started with a page from #breathemagazine that I thought represented the climb back from the lows of injury, the uphill struggle and having to keep picking oneself up, both mentally and physically. Drawn inflight.

#inktober2019 #injury #rehab #unhappytriad #aclreconstruction

#inktober day 24 prompt Dizzy was apt as I’ve been different from labyrinthitis for the past few weeks. I tried to represent how this feels. #illustration

#inktober2019 #dizzy #labyrinthitis

#Inktober day 26 prompt is dark. When one feels angry and grouchy for no apparent reason, and then when it passes you feel calm ms blissful.

This one is how it feels to have completed the daily drawing challenge!

#inktober #acceptance #beinghuman #inktober2019 #itstoughbeinghuman

#inktober day 30 prompt is catch. At this time of year this has to be about catching a cold when people don’t catch their coughs and sneezes.

#catchacold #inktober2019 #illustration #illustrator #ink

#Inktober day 31 – the final prompt of the month is Ripe. Without colour ripeness if a tricky thing to show so I thought about readiness, strength, mental preparedness in the form of belief, being at your best, in your prime and from somewhere came a superhero strawberry wearing power pants.

And with that I’ll call #inktober2019 officially done. And I’ll sigh, rest my eyes for a moment and then get on to the next project, powered up and ready for creative challenges.

#ready #yougotthis #youcan #ican #powerpants #illustration #strawberry #ink #draw #illustrator

Ps I find this piece kind of weird but haven’t got time to do anything else. 🤣

Also in a line drawn style I recently made this card for the newest bundle of joy to arrive in our family. Tiny sparkles were added to the paper card which was personalised with baby’s name and birth date.

#carddesign #greetingcard #babygirl #teddy #redbaloon #illustration #ipadart #procreatedrawing #cute #Illustration #Art #love #socks

Cheers for being here to see my work. Sharing helps me to continue developing my work. I figure it will only get better with practise and keeping creating. So support and feeling my work is reaching people really helps spur me on. I’m always interested to read comments and hear which pieces you like so feel free to comment. Supportive comments always most welcome.

Here are the previous weeks drawings. I’ll be selecting my favourite ones and then calling #Inktober2019 done!

Inktober 2019 – Week 1

Inktober – Week 2

Inktober Week 3

Here are the highlights from my first Inktober in 2017. I didn’t do the challenge in 2018.

Art, illustration, design and movies by artist Kim.

%d bloggers like this: