Plant Based Diet Editorial Illustration

Been busy painting for #matseditorial2020 Make Art That Sells assignment about reducing meat in the diet, and its benefits for the environment.

Completed this editorial assignment for @makeartthatsells

I’m pleased with the outcome, although I’m uncomfortable being prescriptive, but that was the nature of the brief.

Process

This is stage 1 to create a number of icons and to illustrate the concept of optimism.

I then moved on to thinking about the composition and how to communicate the tone of the article.

My preferred concept at this stage was this advertisement style editorial illustration rough.

I found that working with the elements on tracing paper allowed me to play around with the composition without having committed to drawing on the normal paper. I was then able to scan this and arrange it within a client document for discussion/ approval, before the next stage.

In addition to the final editorial illustration at the top of the article here is an animated gif of my editorial illustration.

Interesting brief from which I learned a great deal. I enjoyed it more than expected by finding what I could enjoy in the subject matter.

I most enjoyed painting the tractor and vegetables.

Here is related illustration work…

Christmas Commercial Illustrations

Tennis Club Promotional Work Highlights

On Brand Illustration

Ski Illustrations

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