Been busy painting for #matseditorial2020 Make Art That Sells assignment about reducing meat in the diet, and its benefits for the environment.
Completed this editorial assignment for @makeartthatsells
I’m pleased with the outcome, although I’m uncomfortable being prescriptive, but that was the nature of the brief.
This is stage 1 to create a number of icons and to illustrate the concept of optimism.
I then moved on to thinking about the composition and how to communicate the tone of the article.
My preferred concept at this stage was this advertisement style editorial illustration rough.
I found that working with the elements on tracing paper allowed me to play around with the composition without having committed to drawing on the normal paper. I was then able to scan this and arrange it within a client document for discussion/ approval, before the next stage.
In addition to the final editorial illustration at the top of the article here is an animated gif of my editorial illustration.
Interesting brief from which I learned a great deal. I enjoyed it more than expected by finding what I could enjoy in the subject matter.
I most enjoyed painting the tractor and vegetables.
Here is related illustration work…