On Brand Illustration

Following on from the two festive illustrations for K Steels (below) I created a third on brand illustration. Each illustration was designed to reinforce the brand service values, delivery messages and the product range.

The new illustration was to reinforce the precision cutting service offered for steel, using a play on words of how New Year’s Resolutions are often stated as cutting out vices such as drinking or smoking.

The illustration uses a main photographic image with digital illustrations adding a resolution list, a warehouse operative, branding – both on the saw and on the steel, and a ‘text message’ style box to anchor the meaning and allow the viewer to quickly read the content.

The visual was created in a square format making it suitable for use on social media.

Secondly, in order to attract attention and increase stand out on social media, a GIF with light flares on the steel cutting blade and the text box being revealed.

So here’s to 2020. I don’t so much have resolutions but I do have exciting intentions for the year which will be revealed as they evolve and are created. Watch this space to see more and to follow the work progressing.

Thank you to K Steels for their illustration briefs. These are great opportunities to work with live briefs, which pushes my work forwards and helps to develop my evolving process.

Here are some recommendations for my illustration work…

Tennis Club event poster/social media visual

Instructional illustration sheet for Bali Parasol

Find out more about how I can help your business or project here…

Creative Solutions, Visual Content and Illustration

If you have a need for visual content or an illustration to promote your brand and key messages, please email me at inspirebykim@outlook.com

Thanks so much for reading, please Like this post if you do, the feedback really helps.

These are posts that relate to this work…

Christmas Commercial Illustrations

Best 9s of 2019

Bali Parasol – Instructional Illustration Work

Breakfast Cereal Design Concept

Tennis Club Promotional Work Highlights

Brand Art and Infographic – Steel Company

Thanks so much and here’s to a great 2020!

Thanks to much. Have a great year.

Kim

Best 9s of 2019

I’ve been reviewing the past 12 months and evaluating my favourite work.

Best 9s are a great way to do this. Here are my Best 9 of the year. Work that I feel pleased with as they broke new ground in terms of skills and technique progress.

It’s been great to apply art to commercial illustration briefs and to monetise my practice, as above.

Here are my painted Best 9. A real break through this year was the workshop that I did in Rotterdam with Helen Dardik. The techniques Helen shared, and the products she’s uses, are a real revelation. With practice and care my painting skills are building.

Fabric and Textiles Best 9 – I enjoy the colours and textures that I create on fabrics. Florals and birds were key themes of my work in these mediums this year.

Here’s to 2020. I’m excited to see what emerges this year. I hope your have a great year.

Please like my post, if you do. Thank you so much.

Here are related 2019 highlights…

Christmas Commercial Illustrations

Illustration Recommendations

Tennis Club Promotional Work Highlights

Bali Parasol – Instructional Illustration Work

Latest Illustrations