Reflecting on a great tennis season.
Michael Mason, Chairman of Ridgeway Tennis Club, said, “Our membership numbers have increased this year which is good news and is mainly due to the two Open Mornings we held. Subscriptions were up on the previous year.
“The publicity for both of these Open Mornings differed from our previous publicity drives in that much more use of social media was made and for this we have Kim to thank for both her creative abilities in producing some eye-catching posts on Facebook etc. as well as A4 posters to put up around the area, so I thank her very much for that and the time she has spent doing the publicity. It has made a real difference. I hope that the new members enjoyed their first summer of tennis.”
Here are the highlights including social media visual content, promotional communications and posters.
The objectives may were to attract new members and to improve existing member communication and engagement. A new Facebook page, a members’ Facebook group and sharing visual promotional content on local community Facebook pages achieved the objectives.
“I have no hesitation in recommending Kim for her promotional work involving Ridgeway Tennis Club. The social media presence and membership involvement has increased by a significant margin.
Very impressive.” Alan Firth, Ridgeway Tennis Club.
Identifying the club’s key messages at the outset of the work, setting a limited colour palette and visual identity for the clubs poster sites and Facebook page established a brand identity, atmosphere and clear top line information for the public, new and established members.
Event promotion through Facebook, Twitter and Instagram, using still content and gifs increased local awareness of the club and boosted attendance, adding value for members and bringing new income through the additional membership fees – which allow the club to offer tennis coaching to children in the local community at accessible prices.
Courtside poster sites were fully utilised with posters stating the club’s membership benefits, timetable, coaching programme and key events. Maintained and updated through the season.
Member testimonials with creative photography were used to support the club’s key messages.
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