Tennis Club Promotional Work Highlights

Reflecting on a great tennis season.

Michael Mason, Chairman of Ridgeway Tennis Club, said, “Our membership numbers have increased this year which is good news and is mainly due to the two Open Mornings we held. Subscriptions were up on the previous year.  

“The publicity for both of these Open Mornings differed from our previous publicity drives in that much more use of social media was made and for this we have Kim to thank for both her creative abilities in producing some eye-catching posts on Facebook etc. as well as A4 posters to put up around the area, so I thank her very much for that and the time she has spent doing the publicity. It has made a real difference.   I hope that the new members enjoyed their first summer of tennis.”

Here are the highlights including social media visual content, promotional communications and posters.

The objectives may were to attract new members and to improve existing member communication and engagement. A new Facebook page, a members’ Facebook group and sharing visual promotional content on local community Facebook pages achieved the objectives.

“I have no hesitation in recommending Kim for her promotional work involving Ridgeway Tennis Club. The social media presence and membership involvement has increased by a significant margin.
Very impressive.” Alan Firth, Ridgeway Tennis Club.

Identifying the club’s key messages at the outset of the work, setting a limited colour palette and visual identity for the clubs poster sites and Facebook page established a brand identity, atmosphere and clear top line information for the public, new and established members.

Event promotion through Facebook, Twitter and Instagram, using still content and gifs increased local awareness of the club and boosted attendance, adding value for members and bringing new income through the additional membership fees – which allow the club to offer tennis coaching to children in the local community at accessible prices.

Courtside poster sites were fully utilised with posters stating the club’s membership benefits, timetable, coaching programme and key events. Maintained and updated through the season.

Member testimonials with creative photography were used to support the club’s key messages.

Get in touch for creative solutions for your project, business or organisation inspirebykim@outlook.com

See more about this work…

Tennis Club Promotion Part Two

Tennis Club Illustration and Design Work

See more commercial illustration work here.

Bali Parasol – Instructional Illustration Work

Bali Parasol contacted me having seen my work on Instagram. They required clear instructional illustrations for how to put up their beautiful parasols, when new.

I accepted the work as I’m enjoying building the visual part of my business and am increasingly aligning this with my existing public relations, promotion and business strategy work.

The Brief

New instructional illustrations and care advice would replace the existing instruction sheet. This would assist the customers enjoy their Bali parasol immediately, and secondly would free up resource by reducing after delivery queries.

The company provided a brief and suggested the illustrations for the stages of the process, along with outline wording.

It was important to brand the drawings to protect the sheet from being copied, so I was asked to work the Bali Parasol into the illustrations.

The sooner the work was completed the sooner the new instructions would be on their way to customers.

The Process

I created thumbnails of the different steps, planning out whether they would be wide action drawings or close ups. I added a couple of extra stages to those briefed to make the instructions unequivocal.

Here are the drawings for the stages.

This is the final A4 document that I created, it will be received along with the parasol.

It’s exciting to think of my drawings being sent around the world with a beautiful parasol as their travel companion, a little bit like the magic carpet ride in Disney’s Aladdin movie. This thought inspired the lead image for this post.

I’m delighted with the work, really enjoyed the brief as the product is so beautiful and intricately detailed and crafted. It was a pleasure to create and Ilse at Bali Parasol was delightful to work with.

The recommendation from Bali Parasol was great to receive…

I love the detail and craftspersonship, and how it is accentuated with the metallics.

I’m always keen to create solutions and illustrate concepts so if your business or project needs explaining in a way that words or images cannot then contact me at inspirebykim@outlook.com

There is no shade provider more beautiful than Bali Parasol. See the stunning Bali Parasol range at www.baliparasol.com

Posts which relate to this work are:

Illustrated Recipe – Buns

How to plant a tree – Instructional Illustration

Brand Art for Steel Company

Tennis Club Promotion Part Two

You can follow my visual work as it is created at my Instagram feed…

https://www.instagram.com/inspirebykim/

Get in touch to discuss your brief for promotional work and creative solutions.

Many thanks

Kim

September Reflection and October Direction

As September becomes October I’ve been reflecting on the past month and setting intentions for the remainder of the year.

I’ve been gradually working more to illustration briefs and am increasingly align my visual creative activities with my communications, marketing and public relations work. It’s an exciting time as these two fundamentals of my work come together.

Striking visual content that catches attention by standing out, as people scroll for meaning and satisfaction on social media, is key to reaching the right people with messages that will make a difference to their lives,

Watch this space.

So here’s my reflection on my favourite illustrations and artworks from September.

From left to right top row:

Stitched greeting card design, new drink concept bottle design, folk costume design for if Inspire by Kim were a country – we have to love nature, our survival depends on it.

From left to right second row:

Floral watercolour painted on location at Renishaw Hall, ‘Summer Reading’ spot illustration for magazine editorial, and finally fabric folk costume design using free machine embroidery, fabric paints and sparkly embellishments.

To see these pieces in more detail please click on these links.

#PortfolioClub September -Folk Costume

Latest Illustrations

Bottle Brand Design

Looking forward to October it’s a busy time for me with annual property management tasks, business strategy work and putting creative communications agreements in place for the new year.

As well as this I’ll be using #inktober (the ink drawing a day for October) prompts as briefs to visually communicate fundamental messages that I passionately believe in. Pop back through the month to see those or see the daily posts at Inspire by Kim Instagram.

Here’s my first day illustration to kick off the month…

It’s also the time for stocking my shop ready for the Christmas shopping 🛍 spree. Pop in and take a look.

Thanks for being here. Get in touch if you’ve a positive project that you want help communicating.

Have fun

Kim