Brand Art – Steel Company

Using my marketing and PR background I’ve been working on communications and brand work for Lancashire and Yorkshire based Steel Stockholders K Steels.

Keen to increase awareness and attract new customers and communicate with existing customers I assisted with liaison for a brand new website and new logos, created with Alpha State and US2DESIGN respectively.

I shot and edited two short videos to illustrate the business succinctly.

K Steels Video

Then using photography, hand drawn and digitally created methods I illustrated key facts of the business. Creating an Infographic for use in social media.

Here are the two Infographic versions – one for each of the warehouse sites.

I then made the infographic into an infographic video, to demonstrate the key aspects of the business in less than 1 minute. Click on the above link to watch it on YouTube.

The work is part of activity to celebrate two landmark anniversaries, 40 years at the K Steels Lancashire warehouse and 30 years of The warehouse of K Steels Yorkshire. Here are the commemorative icons that I created.

The following creative is an image to accompany Facebook posts about special offers.

If you’d like help with brand, marketing, PR or illustration ideas for your business or service you can contact me at inspirebykim@outlook.com

Here are links to related work. Thanks for viewing.

Women’s Event Identity

Sheffield Flag & Souvenir

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